QR Code Reviews – Mobile BayBears Schedule Card

QR Code Reviews - Mobile BayBears Schedule CardMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Mobile BayBears Schedule Card - QR codeToday we look at a QR code found on a schedule card for the Mobile Bay Bears, an AA team affiliated with the Arizona Diamondbacks.  There is a good call-to-action but no URL.

The encoded data is a URL:  http://www.milb.com/tickets/singlegame.jsp?sid=t417


QR Code Reviews - Mobile BayBears Schedule Card - iPhone screen

QR Code Reviews - Mobile BayBears Schedule Card - iPhone screen in landscape

Overall rating: 3 out of 5

QR Code Reviews - Mobile BayBears Schedule Card - Rating - 3 out of 5

Pros

  • The QR code is large enough to be easy to scan
  • There is a good call-to-action

Cons

  • There is no URL listed
  • The encoded URL does not feature the team name
  • The landing page is not mobile friendly

What We Can Learn

The Mobile BayBears did an okay job with this QR code but it could have been better.  It’s located on the front of a schedule card that is given away at local businesses.  The call to action is good (“Scan The QR Code To Buy Tickets Now!”).  When scanned, the URL does not feature the team name.  Unfortunately, the landing page is not mobile friendly.  It looks better in a landscape orientation but it’s still difficult to read and navigate through.

From a user perspective, the QR code is in a good spot.  Baseball fans will appreciate the free schedule to keep up with the local team.  Adding the QR code as a shortcut to easily purchase tickets is a really good idea.  But, unless the fan is pretty dedicated, I doubt many will use their mobile devices to make ticket purchases.  A chain is only as good as it’s weakest link and a website that is not mobile friendly is a very, very weak link.

Summary

When making your own QR codes, keep the following in mind:

  • Mobile friendly websites are vital.  Don’t consider making your website mobile friendly, don’t talk about it, just do it.  You will be better off in the long run (and short term)
  • A good call-to-action will ask the users to do a specific task (“Scan The QR Code…”) to get a specific result (“…To Buy Tickets Now!”).

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.