QR Code Reviews – Yellow Tail Wine

QR Codes Review - Yellow Tail WineMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Codes Review - Yellow Tail Wine - QR CodeToday, let’s look at a QR code on a bottle of Yellow Tail wine.  The QR code is about 1 inch square but does not includes a call to action or URL.  It does, however, feature a cute little kangaroo graphic in the QR code.  Great job on the customization, Yellow Tail.

The encoded data is a URL: http://www.yellowtailwine.com/qr/products.aspx?c=us&p=merlot&id=1

QR Codes Review - Yellow Tail Wine - iPhone screen

Overall rating: 3 out of 5

QR Codes Review - Yellow Tail Wine - Rating - 3 out of 5

Pros

  • The QR code is small but  easy to scan
  • The encoded URL features the company name
  • The QR code is customized with a kangaroo graphic (company logo)

Cons

  • The encoded URL has issues
  • There is no call-to-action
  • There is no URL

What We Can Learn

After seeing this QR code for the first time, I had high hopes for Yellow Tail wine.  The QR code was large enough to be scanned easily.  It did not include a call-to-action or URL but the QR code was customized.  For QR codes, this is huge.  An off-the-cuff estimate would be less than 5% of the QR codes I’ve ran across are customized with a graphic in some way.  To see one that is, like this one, is great.

Unfortunately, I could not reach the landing page.

The encoded URL redirects users to the Yellow Tail Facebook page.  If you click on the link to the encoded URL, chances are good that you will be taken there.  For some reason, I could not get it to work on my iPhone.  The only thing that happens is the screen you see above.  I have tried to log in, save my credentials, etc but nothing has worked.  Very strange behavior…

From a user’s perspective, the QR code placement is not bad.  Many companies want to interact with customers on Facebook and Yellow Tail is no different.  According to the Facebook page, they have almost 1.1 million Likes and over 6,000 people talking about Yellow Tail.  That is some great customer interaction.

If anyone out there is able to reach the Facebook page by scanning the QR code above, please let me know.  I’m not sure what is going on but hopefully, it is my error and not Yellow Tail.

Summary

When making your own QR codes, keep the following in mind:

  • Customization to QR codes will add visual appeal and may encourage more people to scan your QR codes
  • Be sure to try your QR code on a variety of devices in many different situations.  People can’t use your QR codes if they don’t work as expected.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.