QR Code Reviews – Wearever Brake Pads

QR Code Reviews - Wearever Brake PadsMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Wearever Brake Pads - QR CodesToday, let’s look at a QR code, of all things, brake pads.  These particular brake pads from Advance Auto Parts fit a 2008 Chevy Aveo among others I’m sure.  There is a good call to action but no URL.

The encoded data is a URL: http://bit.ly/kuGP13?r=qr

QR Code Reviews - Wearever Brake Pads - iPhone screen

Overall rating: 5 out of 5

QR Reviews - 5 out of 5

Pros

  • The QR code is large and easy to scan
  • There is a good call to action
  • The landing page is mobile-friendly

Cons

  • The encoded URL is a Bit.ly forwarding domain

What We Can Learn

The QR code on these brake pads is a bit of a surprise.  I would expect to see one on a bit of technology but not necessarily on brake pads or other car parts.  Lucky for us, Advance Auto Parts did a good job with this QR code.  It is big enough to be scanned easily, includes a good call to action, and takes the user to a nice mobile-friendly website.  The mobile-friendly site lets the user watch videos about changing brake pads.

From a user’s perspective, the QR code placement is good.  If you are changing your brake pads and want a little more help, watching a video could be just the thing to help.

Summary

When making your own QR codes, keep the following in mind:

  • Directing users to relevant content is a great way to use QR codes
  • Don’t be afraid to use a QR code on products that may not be that high tech

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.