QR Code Reviews – Versacarry Holster

QR Code Reviews - Versacarry HolsterMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Versacarry Holster - QR codeToday we look at a QR code found on a Versacarry Holster.  This particular holster is intended for a medium frame autoloading pistol.  The QR code is about 1.5 inches square and includes a URL but not a call-to-action.

The encoded URL is: http://www.versacarry.com/qrcode/

QR Code Reviews - Versacarry Holster - iPhone screenQR Code Reviews - Versacarry Holster - iPhone screen in landscape

Overall rating: 2 out of 5

QR Code Reviews - Versacarry Holster - Rating - 2 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is no call-to-action

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find, located on the front of the package but not specifically incorporated into the overall design.

What happens when you scan the code?

  • You are taken to a landing page with reviews from various magazines and a couple of videos

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is not mobile friendly.

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded data features a redirect that is well designed for future changes.

Does the action of the scan provide value to the customer?

  • The landing page features two videos and a good collection of reviews that would help a customer make a decision if only the landing page was mobile friendly.

What We Can Learn

Versacarry has done a good job with this QR code but they could use a little help.  First, the QR code is located in a very good spot on the front of the package where every customer will notice it.  There is a URL listed under the code but no call-to-action.  When scanned, the encoded URL redirects the user to a website with videos and reviews about the Versacarry.  Unfortunately, the website is not mobile friendly.

From a user perspective, the QR code is super easy to find.  With no call-to-action, chances are good that many customer will just pass on this QR code.  Even if they don’t like QR codes, the URL listed would get the customer going in the right direction.  Of course, with a website that is not mobile friendly, customers won’t stick around for long if at all but at least some customers are going where you want them to… just to be annoyed by a poor site design.

How can we help Versacarry?

There are a few tips we can give to Versacarry to improve this QR code campaign.  First off, and the MOST important, is to have a mobile friendly site or at least, a landing page.  Without a mobile friendly site, many customers will become frustrated with all of the pinching and scrolling required to get any information.  Since QR codes are most valuable for mobile devices, there is no reason not to make your site work well on smaller screens.

Another idea would be to add a good call-to-action to the QR code.  A small graphic of a mobile device or the words “Scan here for reviews” would be enough to encourage many customers to scan the code.  This product utilizes an unconventional design so you may have to provide a little more information to encourage browsers to become buyers.  The landing page does a good job of that but many customers will not see those features because they are not encouraged to scan the QR code.

If you are going to go to the trouble to create a QR code and add it to your packaging, why not ask your customers to scan it?  Who knows, they just might listen to you.

Summary

When making your own QR codes, keep the following in mind:

  • It is hard to stress enough, but mobile friendly websites are vital.  If your site is not, forget the QR code and concentrate on your landing page design.  Once that is fixed, move your focus outward to the customer.
  • A QR code is not a magic wand that will conjure up sales.  Be sure to encourage customers to scan your code and communicate the benefit if they do.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.