QR Code Reviews – Turtle Wax ICE Liquid Wax

QR Code Reviews - Turtle Wax ICE Liquid WaxMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Turtle Wax ICE Liquid Wax - QR codeToday, let’s look at a QR code on a bottle of Turtle Wax ICE liquid wax.  Just the thing to make your car happy and shiny.  The QR code is about 1.5 inches square and includes a call to action but no URL.

The encoded data is a URL: http://turtlewax.com/ice

QR Code Reviews - Turtle Wax ICE Liquid Wax - iPhone screen

Overall rating: 3 out of 5

QR Code Reviews - Turtle Wax ICE Liquid Wax - Rating - 3 out of 5


  • The QR code is large and easy to scan
  • There is a good call to action
  • The encoded URL includes the company and product name


  • The landing page is not mobile-friendly

What We Can Learn

The QR code on this bottle of Turtle Wax ICE liquid wax does an OK job but could be better.  The placement is good, it is big enough to scan easily and even includes a call to action.  The encoded URL features the company name and the product name, letting the customer know where the QR code is taking them when scanned.  Unfortunately, the landing page is not mobile-friendly.

From a user’s perspective, the QR code placement is good.  If you just bought the wax and wanted to learn more, chances are good that you would have your smart phone and be willing to scan the code.  The problem comes in when you reach the landing page, find it is not mobile-friendly and difficult to read, and abruptly bounce from the page.


When making your own QR codes, keep the following in mind:

  • Companies must, must, MUST direct users to mobile-friendly landing pages with their QR codes
  • Structuring your encoded URL to feature your company name and product name gives the customer and idea where they are visiting when scanning the QR code and just looks better than some random, redirection service.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.