QR Code Reviews – Turbana Plantain Chips – Lightly Salted

qr-code-reviews-turbana-plantain-chips-lightly-saltedMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

qr-code-reviews-turbana-plantain-chips-lightly-salted-qrToday we look at a QR code found on a bag of Turbana Lightly Salted Plantain Chips.  If you have never eaten plantain chips, stop what you are doing right now and go buy a bag.  They are a delicious alternative to potato chips that are much, MUCH healthier.  These particular chips made by Turbana are fantastic and come in 6 flavors: Lightly Salted, Sweet, Chili, Lime, Chili Lime, and Garlic.  My favorite so far is the Lightly Salted (I’ve not tried the sweet or Garlic).

Okay, enough of my plantain chip ravings….. (but seriously, you gotta try these chips…), let’s take a look at the QR code.  Measuring about 2 inches square, this QR code can be found on the back of the bag near the bottom.  There is no call-to-action or URL.

The encoded data is a URL:  http://platanicious.com/learn

QR Code Reviews - Turbana Plantain Chips - Lightly Salted - IPhone screen

QR Code Reviews - Turbana Plantain Chips - Lightly Salted - IPhone screen in landscape

Overall rating: 4 out of 5

QR Code Reviews - Turbana Plantain Chips - Lightly Salted - Rating - 4 out of 5

Pros

  • The QR code is large enough to be easy to scan
  • The landing page is mobile friendly

Cons

  • There is no call-to-action
  • There is no URL
  • The encoded URL does not feature the company name (although it does have the product name… kinda)

What We Can Learn

Turbana does a good job with the QR code on the back of their Lightly Salted Plantain Chips.  It’s plenty large at about 2 inches square but does not feature a call-to-action or URL.  When scanned, you are taken to a well designed, mobile friendly site that explains some information about plantains, the chips, and where they come from.

From a user perspective, the QR code is in a good spot.  When it comes to food, most people like to know what they are eating.  Since most ingredient lists are on the back of packages, most packages get flipped over and read.  This QR code easily catches your eye, even without the call-to-action.  Of course, it would be much better to know what will happen when you scan the QR code.

On a note completely unrelated to QR codes, these plantain chip really are good.  If you are looking for something crunchy, healthy, and works for Paleo, check them out.  I’ve been able to find them locally at Rouse’s, a supermarket along the Gulf Coast of Louisiana, Mississippi, and Alabama, but no where else… yet.  If you see these yummy chips anywhere (besides online), let me know.

Summary

When making your own QR codes, keep the following in mind:

  • Making your QR codes larger than they need to be for successful scanning can draw attention.  Adding additional design elements such as a logo in the middle or design on the outside can help as well.
  • A good call-to-action, while not required, is always a good idea.  Encourage your customers to scan your QR codes by asking them to and by telling them what the QR code can do for them.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.