QR Code Reviews – TP-LINK TL-WR700N Mini Pocket Router

QR Code Reviews - TP-LINK TL-WR700N Mini Pocket RouterQR Code Reviews - TP-LINK TL-WR700N Mini Pocket Router - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code a TP-LINK Mini Pocket Router.  There is a call to action but no URL.

The encoded data is a URL: http://www.TP-LINK.com/common/subject/wireless/TL-WR700N/?siteid=3

QR Code Reviews - TP-LINK TL-WR700N Mini Pocket Router - iPhone screen

Overall rating: 3 out of 5

QR Code Reviews - TP-LINK TL-WR700N Mini Pocket Router - Rating - 3 out of 5

Pros

  • The QR code is large and easy to scan
  • There is a call to action
  • The encoded URL is easily recognizable

Cons

  • The URL is really, really long and complicated
  • The landing page appears to be mobile-friendly but could be improved

What We Can Learn

The QR code on the TP-LINK Mini Pocket Router is not bad, but could be improved.  It is large enough to be scanned easily and has a call to action, “Scan for more product details.”  When scanned, you are taken to a landing page that appears to be mobile-friendly but it’s a little small and difficult to read on a iPhone 4 or similar sized devices.  The URL is really long and complicated which makes the QR code more complicated.  In this case, that doesn’t matter much but using a forwarding link is an option.

From a user’s perspective, the QR code placement is pretty good.  If you are interested in this product and see it in a store, you are likely to have your smart phone and be willing to scan for more product information.

On a side note, the device is very interesting.  It allows you to easily take your wifi connection with you when the only option is wired internet.  The form is very compact and with the built-in wall plug, the result is a great, small device that has many uses in the right circumstances.

Summary

When making your own QR codes, keep the following in mind:

  • A good call to action is important to encourage visitors to scan your QR code
  • Even if your landing page formats well on mobile devices, be sure to try it on several devices.  Even if the design looks good, small text, buttons, or links can make a good mobile design useless from a user perspective

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.