QR Code Reviews – Toshiba 32″ LED TV

QR Code Reviews - Toshiba 32" LED TVMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Toshiba 32" LED TV - QR CodeToday, let’s look at a QR code on a Toshiba 32 inch LED TV.  This TV is being used as a computer monitor strangely enough.  If you are looking for a bigger monitor for your computer or as an additional monitor, check it out.  The QR code is about 2.5 inches square and has a call to action.

The encoded data is a URL: http://us.toshiba.com/tv/led/32l1350u


QR Code Reviews - Toshiba 32" LED TV - iPhone
Overall rating: 3 out of 5

QR Code Reviews - Toshiba 32" LED TV - Rating - 3 out of 5

Pros

  • The QR code is large and easy to scan
  • There is a good call to action
  • The landing page is mobile-friendly
  • The encoded URL features the company name and the product

Cons

  • The landing page redirects the user to a general page

What We Can Learn

The QR code on this 32″ TV has a lot of potential.  It is large enough to be scanned easy but unfortunately, the placement is not that good.  In most stores, where you would like to learn more and be willing to scan the QR code, the TVs are displayed and the boxes are not very accessible.  By the time you purchase the TV, I’m not sure you will be scanning the code to learn about the TV.  But, let’s say you did all of that, you will be taken to a general Toshiba page.  Although it is mobile-friendly, it has little or nothing to do with the TV you just purchased.

From a user’s perspective, the QR code placement is not great.  Putting QR codes and the packaging of large items may be a waste since the packaging is often discarded quickly to make space.  A better placement would be on the manual or on the remote control in the form of a sticker.  You are more likely to have your smart phone when you sit down to try out your new TV rather than when you are un-boxing such a large device.

Of course, even if you as a customer actually scanned this QR code, you would be taken to a general page which is pretty close to a complete waste of time.  You have already purchased a TV from Toshiba recently.  Chances are good that you won’t be running out to purchase another one right now.

A more useful landing page would be a quick-start guide for the TV, a video introduction to some of the interesting features, maybe even a forum to visit if you are having problems.  A Did You Remember To Get… page where the customer could easily order cables or other parts would be more helpful.

Summary

When making your own QR codes, keep the following in mind:

  • A relevant landing page is important for the overall user experience.  Don’t waste your customer’s time by taking them to pages that are not targeted to the product or would be better experienced at another time (such as when they are ready to purchase)
  • Encoded the QR code with a URL that features the product number is a great way to provide very targeted information when scanned.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.