QR Code Reviews – Sunset Mini-Cucumbers

QR Code Reviews - Sunset mini-cucumbersMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Sunset mini-cucumbers - Back of bag with 3 QR codesToday, let’s look at three QR codes on the back of a bag of Sunset Mini-cucumbers.  Not only is there 1 QR code but 3.  There is a call to action and a URL.


The encoded data is a URL:

QR Code Reviews - Sunset mini-cucumbers - QR Code - top
http://www.sunsetproduce.com/recipe/california-cucumber-shrimp-wasabi-bites

QR Code Reviews - Sunset mini-cucumbers - QR Code - middle
http://www.sunsetproduce.com/recipe/easy-feta-cucumber-salad

QR Code Reviews - Sunset mini-cucumbers - QR Code - bottom
http://sunsetbranding.com/recipe/sesame-noodles-cucumbers

QR Code Reviews - Sunset mini-cucumbers - iPhone screen

Overall rating: 1 out of 5

QR Code Reviews - Sunset mini-cucumbers - Rating - 1 out of 5

Pros

  • The QR codes are large and easy to scan
  • There is a good call to action
  • The landing page is mobile-friendly… kind of
  • A URL is included in the call to action (but not the encoded URL)

Cons

  • All encoded links are dead (BIG con)

What We Can Learn

When you are looking for examples of QR codes on products, it’s nice to find one.  If you find two, that is great.  With three, besides being pretty amazing, you are initially in awe of the marketing behind such a great plan.  That is what I thought when I found this bag of Sunset Mini-cucumbers.  That is, until I started scanning the QR codes…

With one QR code, chances are good that the encoded link will be valid, even if the landing page is not mobile-friendly.  With more than one QR codes on the same product, you would think that would increase the chance of at least one being good.  In this case, all three QR codes were dead links.  How do you mess up that bad?

Sunset obviously spent a bunch of money and space on the product.  It is very disappointing that not one, not two, but all three links ended up dead.  Even if that promotion was over, there is no excuse for dead links.

From a user’s perspective, the QR code placement is not bad.  Asking the user to scan the code for recipes featuring the product is a good idea.  Having pictures beside the QR code that (supposedly) links to a recipe is a great idea.  When the customer is getting ready to use a mini-cucumber or two, they can get three recipes right on their smart phone.  Too bad that all customers get when they scan these QR codes is a 404 error page.

UPDATE

Sunset Produce saw a tweet of this post and replied:

Kudos to them for monitoring social media and responding to issues.  All of the embedded QR code links work great.  The landing pages are mobile-friendly and look great.  Take a look (I’ve combined two screens to show more of the mobile-friendly page):

QR Code Reviews - Sunset mini-cucumbers - Updated iPhone screen
With these changes, I give these QR codes a 5 out of 5

QR Code Reviews - Sunset mini-cucumbers - Updated Rating - 5 out of 5

Summary

When making your own QR codes, keep the following in mind:

  • If you don’t get anything else right, be sure that your  QR codes are valid links.  Not only is it a waste of space, but it is likely to aggravate your valuable customers.
  • UPDATE: If someone reports a problem with your QR codes, fix the problem and let them know.  Something so easy is a great way to increase confidence in your company and brand

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.