QR Code Reviews – Stack-On Electrical Socket Kit

QR Code Reviews - Stack-On Electrical Socket KitMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Stack-On Electrical Socket Kit - QR codeToday we look at a QR code found on an electrical socket kit by Stack-On.  This product is meant to be installed in a gun safe to plug in lights, dehumidifiers, etc.  This QR code is nicely located on the front of the package but there is no call-to-action or URL.

The encoded data is a URL:  http://kaywa.me/S5Plk

QR Code Reviews - Stack-On Electrical Socket Kit - iPhone

QR Code Reviews - Stack-On Electrical Socket Kit - iPhone in landscape orientation

Overall rating: 4 out of 5

QR Code Reviews - Stack-On Electrical Socket Kit - Rating - 4 out of 5

Pros

  • The QR code is large enough to be easy to scan
  • The landing page is mobile friendly

Cons

  • There is no URL listed
  • The encoded URL does not feature the company or product name

What We Can Learn

Stack-On does a good job with this QR code.  Measuring in at a little over 1 inch square, this QR code is located prominently on the front of the package.  There is no call-to-action and thus, no indication of what it will do.  There is also no URL for users to visit without scanning.  When scanned, you are taken to a well designed mobile friendly landing page that describes the product.  That is, of course, not obvious from the encoded URL.

From a user perspective, the QR code is in a good spot.  Actually, it’s hard to miss.  Unfortunately, there is no call-to-action to tell you what the QR code will do.  At least when you scan the code, the landing page looks great and provides some good information.  The URL is not

Summary

When making your own QR codes, keep the following in mind:

  • A good call-to-action will encourage customers to scan your QR code and learn more about your product.  Help them engage with you further by explaining your QR codes.
  • If you are going to use a redirect or forwarding URL, try to use the product or company name.  This will help users feel more confident about where the QR code is taking them.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.