QR Code Reviews – Spalding Inflation Needles

QR Code Reviews - Spalding Inflation NeedlesMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Spalding Inflation Needles - QR codeToday we look at a QR code found on a pack of Spalding Inflation needles.  The code measures about 1 inch square and is located on the back of the package.  There is no call-to-action or URL.

If you are not familiar with inflation needles, these are the items you need to inflate a basketball or football.

The encoded data is a URL: http://tagr.com/t/V3fwnN

QR Code Reviews - Spalding Inflation Needles - iPhone screen

QR Code Reviews - Spalding Inflation Needles - iPhone screen in landscape

Overall rating: 1 out of 5

 QR Code Reviews - Spalding Inflation Needles - Rating - 2 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is no call-to-action

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find on the back of the package.

What happens when you scan the code?

  • You are taken to a well designed landing page.

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is well designed but not mobile friendly.

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded data utilizes a redirect that can be changed in the future.

Does the action of the scan provide value to the customer?

  • Since the landing page is not mobile friendly, it’s hard to say how much value is provided but the site has good information and is well designed.

What We Can Learn

Spalding could use a little help with this QR code.  It is located on the back of the package, easy enough to find, and measures about 1 inch square.  There is no call-to-action or URL.  The encoded URL does not feature the company or product name but it does utilize a redirect, something very important for future changes.  When scanned, you are taken to a landing page that is well designed but not mobile friendly.

From a user perspective, the QR code is in a good location but without a call-to-action, it’s hard to say how effective the code will be.  Since the URL does not feature the company or product name so there is a chance that at least a few visitors will not continue on to the site.  If they do get to the landing page, since it is not mobile friendly, they won’t stick around.  The design is good, but it is hard to read on a small mobile device.

How can we help Spalding?

First off, Spalding should focus on getting the website mobile friendly.  It is a good design, just hard to read on a phone.  With all the mobile devices in uses, it is vital to cater to those visitors.

After making the site mobile friendly, a good call-to-action would be helpful.  You could hope that customers would jump at the idea to scan a QR code but unfortunately, not many will without a reason.

Summary

When making your own QR codes, keep the following in mind:

  • A good call-to-action will give your customers a reason to scan your QR code.  Don’t just assume everyone will scan your code or visit your site just because you want them to.
  • Mobile friendly website are vital.  Not just useful, not just helpful, but vital in todays business environment.  If your website is not mobile friendly, get to work.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.