QR Code Reviews – Smart Books – States

qr-code-reviews-smart-books-statesMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

qr-code-reviews-smart-books-states-qrToday, let’s look at a QR code that is just the tip of the iceberg in this case.  Within this book, there are tons of QR codes that link to 200 videos.  This is a great example of combining traditional publishing with technology in a user-friendly way.  There is a call to action but no URL.

The encoded data is a URL: http://qrs.ly/g62hsfp

qr-code-reviews-smart-books-states-iphone

Overall rating: 5 out of 5

QR Reviews - 5 out of 5

Pros

  • The QR code is large and easy to scan
  • The landing page is mobile-friendly
  • There is a good call to action

Cons

  • The URL is not listed
  • The encoded URL does not feature the company or product name

What We Can Learn

Publications International has done a great with their Smart Books series.  This book helps explain the history and neat stuff about the states.  Check out this example page.  You can scan a QR code and see some strange sights in Conneticut.  Who doesn’t like to see strange sights.

The QR code on the front of the book is pretty large at about 1.5 inches square and takes you to a video overvies of the States.  The call to action is interesting, asking the reader to scan the QR code and featuring a smart phone graphic.  The landing page is a video which is mobile friendly and a great use of smare phones.

qr-code-reviews-smart-books-states-example-pageFrom a user perspective, having QR codes in a book is a great combination of print and technology.  Each video adds an element of interactivity and value from the publisher.  There is only so much that can be put in a book.  You can’t put video or audio in a book (at least, not easily) and updates are impossible until the book is republished.  Adding QR codes and landing pages can drastically increase the value you provide to readers.

Summary

When making your own QR codes, keep the following in mind:

  • A QR code is a great way to combine print with technology in an easy way for users to access features that don’t easily fit in a book.
  • A shorter URL results in a simpler QR code but it is important to feature, when possible, the company name or product name.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  It will be interesting to see where they start to show up next.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.