QR Code Reviews – See Jane Work Pencil Cup

QR Code Reviews - See Jane Work Pencil CupMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - See Jane Work Pencil Cup - QR codeToday we look at a QR code found on a See Jane Work pencil cup from Office Depot.  This line of products have great visual appeal and matching patterns across products such as folders, boxes, paper trays, and more.  The code is located on the front of the package and includes a URL but no call-to-action.

The encoded URL is: http://www.officedepot.com/seejanework

QR Code Reviews - See Jane Work Pencil Cup - iPhone screenQR Code Reviews - See Jane Work Pencil Cup - iPhone screen in landscape

Overall rating: 4 out of 5

QR Code Reviews - See Jane Work Pencil Cup - iPhone screen in landscape - Rating - 4 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is no call-to-action

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find, located on the back of the bottle but not specifically incorporated into the design

What happens when you scan the code?

  • You are taken to a landing page that showcases the See Jane Work product line and provides the visitor the option to download the Office Depot app.

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is mobile friendly and is designed well

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded URL features a redirect that would be easy to adapt for future changes.

Does the action of the scan provide value to the customer?

  • The information on the landing page is great; you can download the app, see what other items are available and more.

What We Can Learn

Office Depot does a good job with this QR code.  It’s easy to find on the front of the package but since there is no call-to-action, there is no real compelling reason to scan the code.  If you do scan the code, you are presented with a URL that you can recognize (it’s right beside the code).  Plus, it features the product line.  Once you reach the landing page, you can download the Office Depot app, explore the other products in the line, and more.

From a user perspective, the QR code is in a good spot right on the front of the package.  There is not call-to-action so you don’t know what benefit the QR code has for you.  Once you scan the code, the information you are presented is great.

How can we help Office Depot?

Few if any QR code campaigns are perfect and thus, there is always room for improvement.  With this QR code, the landing page is good, the encoded URL is good, but the weak link is the call-to-action.  Physically, there is plenty of space for a good call-to-action, right above the URL.  With a good call-to-action, the customer is given a shortcut to the landing page in the form of a QR code.

If the customer can be pointed in the right direction, they will keep going down the path created by the company which will, hopefully, lead to the sale of more products and a happier customer.

Summary

When making your own QR codes, keep the following in mind:

  • A good call-to-action can act like a road map to help customers along the path you create for them.  Eventually, the path should lead the customer toward value and more sales (but most importantly, value)
  • A well designed landing page can provide more information to the customer, encouraging them to purchase more products and engaging with the company further through an app

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.