QR Code Reviews – Sav-A-Chick Electrolyte

QR Code Reviews - Sav-A-Chick ElectrolyteMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Sav-A-Chick Electrolyte - QR codeToday we look at a QR code found on the product display for Sav-A-Chick Electrolyte.  Baby chicks of all species sometimes get dehydrated and this product helps with that.  The QR code measures a little over 1 inch square and does not include a call-to-action or URL.

The encoded data is a URL: http://www.SavAChick.com

QR Code Reviews - Sav-A-Chick Electrolyte - iPhone screen

QR Code Reviews - Sav-A-Chick Electrolyte - iPhone screen in landscape

Overall rating: 1 out of 5

QR Code Reviews - Sav-A-Chick Electrolyte - Rating - 1 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is no call-to-action

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find, located on the front of the product display

What happens when you scan the code?

  • You are taken to a web page

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is well designed but not mobile friendly

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded URL is the company’s main site.  It is impractical to redirect this QR code anywhere but there.

Does the action of the scan provide value to the customer?

  • The information on the site is good but without a mobile friendly design, very little value is provided to the customer.

What We Can Learn

Sav-A-Chick can use a bit of help with this QR code.  Measuring a little over 1 inch square, the code is easy to find on the right side of the product shelf display.  There is no call-to-action that would encourage customers to scan the code which limits the usefulness.  When scanned, the URL does feature the company name.  The visitor is taken to the main company site which is well designed but not mobile friendly.  It looks good on a mobile device in landscape but it’s still almost impossible to read without pinching and zooming.

From a user perspective, the QR code has little value.  When scanned, you are taken to the main company site that provides information about the product, other company products, and a locator to find stores that carry the product.  Since the site is not mobile friendly, few of the visitors that scan the QR code and visit the site will stick around for long.

How can we help Sav-A-Chick?

The biggest improvement Sav-A-Chick can make would be to a mobile friendly website.  As time goes on, the novelty of a mobile friendly design decreases as the importance and necessity skyrockets.  Even now, consumers are choosing not to spend time on sites that are difficult to navigate on mobile devices.  Mobile device use increases every year at an amazing rate.  Jump on the wagon or be left behind.

The next improvement would be to encode a different URL.  Most established brands and companies don’t change their main site URL often.  Consistency and branding are both important.  What will change is marketing direction.  If you encode your main site in your QR code, that is pretty much the only place that QR code will ever take a visitor.  However, if you encode a forwarding URL, such as http://SavAChick.com/qr/ or something similar, you can redirect it where you want, including the main site.

It’s all about flexibility.  If you decided to create a specific landing page for this product, encoding a forwarding URL in the QR code will make things go much easier.  You will be able to track the traffic and see the effectiveness of the QR code.  Remember, if you don’t track something, you can’t improve it.

The final tip would be to create a good call-to-action.  You want to give users a reason to scan your QR code.  Something as simple as “Scan here for more information” is better than nothing.  Ideally, you would create a specific landing page for the QR code that adds value for the customer and then tell the customer what that value is in the call-to-action.  Without a good call-to-action, your QR codes will be less effective.

Summary

When making your own QR codes, keep the following in mind:

  • If your website is not mobile friendly, stop reading now and start making plans to move that way.  It’s not as expensive as it use to be and it is much more important than it use to be.  Don’t think about it, do it.
  • There is flexibility in a forwarding URL.  Things change with your business but once they are printed, QR codes will not.  Make things easy on yourself for future changes and use a forwarding URL.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.