QR Code Reviews – Reebok Braided Resistance Cord

QR Code Reviews - Reebok Braided Resistance CordMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Reebok Braided Resistance Cord - QR codeToday, let’s look at this QR code on a Reebok Braided Resistance Cord.  Resistance cords are great for working out when you have limited space.  The QR code is about 1 inch square and includes a call to action but no URL.

The encoded data is a URL: http://www.gaiam.com/category/group/qr/reebokcords.do

QR Code Reviews - Reebok Braided Resistance Cord - iPhone screen

Overall rating: 5 out of 5

QR Code Reviews - Reebok Braided Resistance Cord - Rating - 5 out of 5

Pros

  • The QR code is large and easy to scan
  • The landing page is mobile-friendly
  • There is a good call to action

Cons

  • The URL is not listed

What We Can Learn

Reebok has done a great with this QR code.  It is approximately 1 inch square and includes a call to action.  When scanned, the user is taken to a short video that demonstrates how to use a resistance band.  From the packaging, it sounds like this video is a short preview of the included DVD.  Strangely enough, the resistance cords in the video are single cords, not the braided ones.  A minor detail, but noticable.

From a user perspective, getting a sneak peak into the product and how to use it can mean the difference between buying this product or another.  For those people that are not familiar with resistance cords, this video gives a good idea of what to expect from the product and the included video.  

By using videos, customers can see themselves using your products.  Once a customer does that, it’s easier to take the next step and make the purchase.  

Summary

When making your own QR codes, keep the following in mind:

  • Giving customers a preview of your product can encourage them to make the decision to buy
  • If your QR code links to a video, make sure the video features the product.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  It will be interesting to see where they start to show up next.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.