QR Code Reviews – Rage Nockturnal Lighted Crossbow Nocks

QR Code Reviews - Rage Nockturnal Lighted Crossbow NocksMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Rage Nockturnal Lighted Crossbow Nocks - QR codeToday, let’s look at a QR code on a pack of Nocturnal lighted crossbow nocks by Rage.  The nock of an arrow or crossbow bolt is the part that touches the string.  These nocks are lighted with a switch that is turned on when the nock is placed on the string.  There is a call to action but no URL.  The QR code is about 3/4 inch square.

The encoded data is a URL: http://goo.gl/xY7K0

QR Code Reviews - Rage Nockturnal Lighted Crossbow Nocks - iPhone screen

Overall rating: 4 out of 5

QR Code Reviews - Rage Nockturnal Lighted Crossbow Nocks - Rating - 4 out of 5


  • The QR code is large enough to be easy to scan
  • The landing page is mobile friendly
  • There is a call to action (it could be better, but there is one)


  • The encoded URL is from a URL shortening service (Goo.gl)

What We Can Learn

Rage does a good job with the QR code on their Nocturnal lighted crossbow bolt nocks.  The QR code is about 3/4 inch square and includes a call to action.  The encoded URL is from Google’s URL forwarding service and does not include the company or product name.  The landing page is a YouTube video, a great choice for mobile devices.

From a user’s perspective, the QR code placement is not bad.  If the customer is not familiar with these particular nocks, they can scan the QR code and get video instruction for how to install them.  Since many people watch videos on their mobile devices, this is a great choice.

What Can We Fix?

Although Rage does a good job with this QR code, there is room for improvement.  Here are some ideas:

  1. Add a more compelling call to action.  Something like “Scan here for video installation instructions” would let the customer know exactly why they need to scan the QR code.
  2. Encode a forwarding URL from your own domain.  Generic forwarding services are a great tool but from a user’s perspective, a URL with the company or product name is trusted more.
  3. Adding a little branding with the company logo, description, etc to the video would help in a variety of ways, including SEO.


When making your own QR codes, keep the following in mind:

  • Be sure to communicate what you want users to do with your call to action by using action verbs (Scan here, visit, Like, etc)
  • Mobile video is becoming more and more popular. If your company or product would do well on video, give it a try.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  It will be interesting to see where they start to show up next.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.