QR Code Reviews – Quikrete Pro Finish Blended Mason Mix

QR Code Reviews - Quikrete Pro Finish Blended Mason MixMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Quikrete Pro Finish Blended Mason Mix - QR codeToday we look at a QR code that can be found on a bag of Pro Finish Blended Mason Mix by Quikrete.  There are some products you just don’t expect to see QR codes on and personally, this is one of them.  But, this is one of those occasions where you are pleasantly surprised.

The QR code measures about 1 1/4 inch square and includes a good call-to action but no URL.  Simple, to the point, effective.  Just what a good call-to-action needs to be.

The encoded URL is: http://bit.ly/blockwalllowes?r=qr

QR Code Reviews - Quikrete Pro Finish Blended Mason Mix - iPhone screenQR Code Reviews - Quikrete Pro Finish Blended Mason Mix - iPhone screen in landscape

Overall rating: 5 out of 5

QR Code Reviews - Quikrete Pro Finish Blended Mason Mix - Rating - 5 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is a good call-to-action above and below the QR code

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find on the front of the product but not really incorporated into the overall design

What happens when you scan the code?

  • You are taken to a landing page with a video that explains how to build a block wall with a supply list and more.

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is mobile friendly and the addition of the video is a great idea.

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded URL utilizes a generic Bit.ly redirect.  This URL stands out by including the store name (Lowes), where the traffic came from (?r=qr), and what the page is about (blockwall).

Does the action of the scan provide value to the customer?

  • The information in the video could be very helpful to customers who are trying to go the DIY route.  If you were building a wall and this was your first time, this QR code and the landing page could provide some great information.

What We Can Learn

Quikrete does a good job with this QR code.  It’s easy to find, located on the front of the bag and has a good call-to-action.  When scanned, the URL forwards you to a mobile friendly page using a Bit.ly redirect.  Not the method I would use or recommend but if you were going to go this route, this QR code is a good example of how to do it right.  The landing page is mobile friendly and includes a good video, a supply list, and more.

From a user perspective, the QR code is right where it needs to be to grab your attention.  Once you scan the code, you can watch the video for more information about building your own block wall.  After watching the video, you can browse the rest of the page for more information including a list of supplies you will need to build you own wall.

How can we help Quikrete?

Overall, this QR code campaign is really good.  It is a great example of a manufacturer, Quikrete, designing a QR code campaign for a product sold by a specific retailer.   One of the only issues I found was the redirect.  Using a Bit.ly redirect is not bad but in this case, there should be no reason why the redireting URL did not include the Quikrete domain.  With a little thinking, the URL may even be a little shorter resulting in a simpler QR code.

Summary

When making your own QR codes, keep the following in mind:

  • Even if you think your product does not fit with technology, consider adding a QR code.  The number of smartphones walking around is increasing daily.  Take advantage of every bit of technology that you can.
  • When possible (which really should be 100% of the time), use your company domain in the forwarding URL of your QR code.  It’s quick and easy.  There are very few reasons not to.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.