QR Code Reviews – Preen Weed Control Fabric

QR Code Reviews - Preen Weed Control FabricMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Preen Weed Control Fabric - QR codeToday, let’s look at a QR code from a roll of Preen Weed Control Fabric.  There is a call to action but no URL.  Interesting enough, this packaging has been made specifically for Sam’s Club, something that I’ve not seen before.

The encoded data is a URL: http://qr.coolspringspress.com/index.php?id=34d5937ed99b720a28ba421f8907e70b8e61360f

QR Code Reviews - Preen Weed Control Fabric - iPhone screen

Overall rating: 5 out of 5

QR Code Reviews - Logitech K400 Wireless Touch Keyboard - Ratings - 5 out of 5

Pros

  • The QR code is easy to scan
  • The landing page is mobile-friendly
  • There is a good call to action

Cons

  • The URL is not listed
  • The encoded URL is crazy long
  • The encoded URL does not feature the company or product name (more about that in a bit)

What We Can Learn

The Lebanon Seaboard Corporation (the company that makes Preen products) does a good job with this QR code campaign.  The code can be found on each roll and on the display (both codes are the same).  There is a good call to action but no URL listed.  The landing page was interesting and mobile-friendly

Looking at the QR code itself, the encoded URL is very, very long.  This results in a complicated QR code, something that could have been avoided by using a redirected URL.  In this case it doesn’t matter much because there is plenty of space.  Personally, I would have made the URL a little simpler for a better user experience (so they can see where the link is taking them).

QR Code Reviews - Preen Weed Control Fabric - QR code on display

QR code on the Preen Weed Control Fabric display

If we look specifically at the landing page and encoded URL, it appears that the same company is responsible for both.  When it makes sense, it is a good idea to partner with another company that can help market and sell your product.  In this example, a company that produces weed control fabric worked with a company that provides gardening advice to provide more value.  Great idea that was executed well.

Summary

When making your own QR codes, keep the following in mind:

  • A QR code does not have to send users to your site.  Linking to a strategic partneer can be a win-win situation for both companies
  • Long URLs result in complicated QR codes that require more space to print.  When possible, shorten encoded URLs with a redirect or other method

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  It will be interesting to see where they start to show up next.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.