QR Code Reviews – Pioneer Knee Support Brace

QR Code Reviews - Pioneer Knee Support BraceMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Pioneer Knee Support Brace - QR codeToday, let’s look at a QR code on this knee support brace by Pioneer Sports Orthotics.  The QR code is about 1 inch square and includes a call to action but no URL.  Unfortunately, there are some big problems with this QR code.

The encoded data is a URL:  http://www.pioneersportsorthotics.com/sliptec


QR Code Reviews - Pioneer Knee Support Brace - iPhone screen

QR Code Reviews - Pioneer Knee Support Brace - iPhone screen in landscape

Overall rating: 1 out of 5

QR Code Reviews - Pioneer Knee Support Brace - Rating - 1 out of 5

Pros

  • The QR code is large enough to scan easily
  • There is a call to action

Cons

  • The landing page does not exist
  • The website does not really exist

What We Can Learn

Pioneer Sports Orthotics has some major opportunities for improvement.  First, let’s take a look at the QR code itself.  At about 1 inch square, it is large enough to be scanned easily.  The call to action is okay, but not great.  The problem comes in when the QR code is scanned.

For some reason, the landing page does not exist.  After a little searching, the whole site does not really exist.  Sure, it’s there but not usable.  There is no content, no design, nothing.  Normally I would have skipped this QR code but this is a good example of what happens when you don’t test your QR codes.  The problem is not recent because it looks like the site was created in August 2012.  Test, test, and retest before publishing your QR codes.

From a user perspective, this QR code is a train wreck.  It’s a good size and has a call to action but the landing page (and entire site) does not really exist.  Not good… not good at all.

Summary

When making your own QR codes, keep the following in mind:

  • Make sure your landing page (and your site) works before printing your QR code on a product.
  • As long as your product is in the marketplace, your QR code should direct users somewhere (preferably your site)

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.