QR Code Reviews – Petmate Ultimate Travel Harness

qr-code-reviews-petmate-ultimate-travel-harnessqr-code-reviews-petmate-ultimate-travel-harness-qrMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code on the box for a Petmate Ultimate Travel Harness.  The code is about 1 inch square and includes a call to action.

The encoded data is a URL: http://qfse.co/6x3h

qr-code-reviews-petmate-ultimate-travel-harness-iphone

Overall rating: 1 out of 5

QR Reviews - 1 out of 5

Pros

  • The QR code is large and easy to scan
  • There is a call to action
  • The landing page is mobile-friendly

Cons

  • The URL is not branded
  • The landing page does not have company information

What We Can Learn

This QR code from Petmate is a good example of a good QR code (big enough to scan, includes a call to action, etc) with a terrible back-end implementation.  The landing page is mobile-friendly but unfortunately, there is no company information.  If you look at the iPhone screen, you will Petmate Travel Program at the top and underneath, “Enter info about company services and/or products.”  The page has not been edited to remove the default text/instructions and to include the company information.

If you signed up to use Qfuse, the company that built the landing page, chances are your page would look just about the exact same way until you added your company information.  Not only that, if you click on the link from a desktop browser, you are taken to an error page saying this page does not exist.  I’d like to think Qfuse does better work than this and this instance was one that slipped through the cracks but from Petmate’s perspective, they should not be happy with a useless QR code on their products.

One way to prevent this type of problem is to use a forwarding link.  By using a forwarding link that you control, if you are no longer working with the company that created your QR campaign (or if the company is out of business), you can at least forward the link to your website.  A URL similiar to http://petmate.com/traveltips would be a suggestion.  It only takes about a minute to setup by your website administrator and depending on your website framework, you could do it yourself by using Pretty Links on WordPress.

Personally, I use 301 redirects, a strategy that can be used on nearly every website.

From a user’s perspective, the QR code placement was not bad.  Users have the opportunity to scan the code in the store or after they purchase the product.  In this circumstance, it is difficult to say how a user would react to the landing page.  Let’s hope that Petmate and QFuse can get this issue corrected before they drive away all the good QR code scanning people of the world.

Summary

When making your own QR codes, keep the following in mind:

  • Even if your landing page is mobile-friendly, it is worthless without the right information.  At the very least, get rid of the default text/instructions
  • If you have a company handle your QR code campaign, be sure to use a forwarding link that you control.  If that company ever changes names, goes out of business, or no longer works with you, chances are good that all the QR codes they created for you are now dead.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.