QR Code Reviews – Pet Supermarket Parakeet Care

qr-code-reviews-pet-supermaraket-parakeet-careMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today we look at a QR code found on a parakeet enclosure at a Pet Supermarket.  The code measures about 2 inches square and has a great call-to-action but no URL listed.  Don’t let the word kids fool you, this information is great if you have not raised parakeets before.

A few things I’m not clear about: do you get 2 birds (pair of keets) or just one?  Is a single bird just a keet?

The encoded data is a URL:  http://www.youtube.com/watch?v=ojuCgUeg5OI&feature-c4-overview&list=UUgkFKyK9R9Ki_dk4EdyZLyg

QR Code Reviews - Pet Supermarket Parakeet Care - iPhone screen

QR Code Reviews - Pet Supermarket Parakeet Care - iPhone screen in landscape

Overall rating: 5 out of 5

QR Code Reviews - Pet Supermarket Parakeet Care - Rating - 5 out of 5

Pros

  • The QR code is very large and easy to scan
  • The landing page is mobile friendly
  • There is a great call-to-action

Cons

  • There is no URL listed
  • The encoded URL does not feature the company or product name

What We Can Learn

The Pet Supermarket does a great job with this QR code.  It is quite large at about 2 inches square with a very compelling call-to-action.  Customers are  even told that the symbol is a QR code (printed underneath).  When scanned, you are taken to YouTube where a video will explain parakeet care to you.

Let’s take a look at the encoded URL.  If you are using a scanning app that shows the encoded data before performing an action (I use RedLaser), you will notice the encoded URL is quite long.  Here it is again:

http://www.youtube.com/watch?v=ojuCgUeg5OI&feature-c4-overview&list=UUgkFKyK9R9Ki_dk4EdyZLyg

The more data that is encoded, the more complex the QR code has to be printed for successful scanning.  So, why is this QR code so long?  Take a look through the URL and find the & symbols (there are 2).  In a URL, this usually starts a variable or bit of data that is being passed.  Looking through the URL, we can see ?v= that indicate a specific video.

After the second &, you will see list= which dictates what videos are listed to the side of the video you are watching.  I can’t figure out what feature-c4-overview does but the look of the video does not change much if at all.

From a user perspective, the QR code is in a great spot.  The placement is right at eye level for many children.  Combine that with the call-to-action that mentions kids specifically and you have an attention getter.  If the children (or parents) are familiar with QR codes and not with parakeets, they will likely scan the code to learn more.  Videos are great for mobile devices and these videos provide great value and information to the customer.  Just what you need to encourage a parakeet in every house.

Summary

When making your own QR codes, keep the following in mind:

  • A good call-to-action will ask customers to take a specific action (“Scan Here!“) to get a specific result (“Learn about Parakeet care!“)
  • The more data you encode, the more complex your QR code must be.  If you find yourself needing to encode a long URL because of data or other reason, consider encoding a shorter URL and using a 301 redirect to get your customers to your landing page.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.