QR Code Reviews – PDQ

QR Code Reviews - PDQMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - PDQ - QR codeToday, let’s look at a QR code this cup from PDQ.  Although PDQ can stand for a variety of things, in this case, it stands for People Dedicated to Quality.  They specialize in chicken tenders and provide an amazing customer experience.  Every time I have eaten there, I finish my order and pay to find that my food has already been prepared and is waiting for me.  That is pretty darn quick if you ask me.  But this is not a post about chicken (although that would be a great post…), let’s get back to the QR code.

The QR code is about 2 inches square but does not includes a call to action or URL.  

The encoded data is a URL: http://delivr.com/1fwc3_qr

QR Code Reviews - PDQ - iPhone screen

Overall rating: 4 out of 5

QR Code Reviews - PDQ - Rating - 4 out of 5

Pros

  • The QR code is large and easy to scan
  • The landing page is mobile-friendly

Cons

  • There is no call-to-action
  • There is no URL
  • The encoded URL uses a redirect but not the company name

What We Can Learn

PDQ is, at a very basic level, a place to get chicken fingers but it is really much more than that (more about that later).  The QR code is about 2 inches square and is located on the drink cups.  There is no call-to-action or URL but the landing page is mobile-friendly.  At least, it was.

During the time I was working on this post, the redirection changed from the one I’ve included above to the regular site.  This is a little disappointing because the site is not mobile-friendly.

From a user’s perspective, the QR code placement is not bad.  Most people, especially the younger generation, has their phones with them at all times.  If you buy a drink from PDQ, the QR code is right there and large enough to catch you eye.  Chances are good that people that are familiar with QR codes will scan the code.

As a restaurant, PDQ is impressive.  Personally, the chicken is good but not great.  The fries are also good but not great.  Where PDQ excels is their customer service and experience.  The Mobile, AL location of PDQ looks great and is very well staffed compared to any other fast food-type restaurant.  Your food is often prepared as you order and arrives soon after you sit at your table.  They have great sauces, but the thing that really stands out to me is the tea.

Everyone has quirks and one of mine is drinking tea.  PDQ does a fantastic job by providing sweet tea, unsweet tea, and unsweet Green tea.  The only place I have seen that comes close to this is Panera Bread.  Certain places resonate with certain people and PDQ is a great fit for me and my family.  If you haven’t tried it, find a location near you and give it a try.  When you do, let me know what you think.

Summary

When making your own QR codes, keep the following in mind:

  • A URL redirect is a good idea when using QR codes but it is always better to use your company URL with the redirection.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.