QR Code Reviews – Papa John’s Pizza

QR Code Reviews - Papa John's PizzaQR Code Reviews - Papa John's Pizza - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code on one of the great inventions in the history of the world; pizza.  This particular pizza is made by Papa Johns and includes a nice QR code.  The QR code is about 2 inches square and includes a call to action.

The encoded data is a URL: http://www.papajohns.com/quality2011

QR Code Reviews - Papa John's Pizza - iPhone screen

Overall rating: 5 out of 5

QR Code Reviews - Papa John's Pizza - Rating - 5 of 5

Pros

  • The QR code is large and easy to scan
  • There is a call to action
  • The encoded URL uses the main company domain and forwards to a video
  • The landing page is mobile-friendly

Cons

  • There is no URL included with the QR code

What We Can Learn

Papa John’s Pizza does a fantastic job with this QR code.  First, the code is about 2 inches square making it one of the largest QR codes you are likely to find on something portable (besides a bus, truck, or similar).  Next, the encoded URL is the company name, followed by a nice keyword, quality (not very fond of the 2011 at the end of the URL since it dates the link but that is a minor deal).  The URL forwards to a YouTube video that is mobile-friendly, the icing on the cake.

From a user’s perspective, the QR code placement was very good.  Chances are good that customers will have their smart phones handy while eating, especially for the younger crowd.  The QR code is plenty large (almost too large) which is useful for long or complex URLs.  It forwards the user to a YouTube video that is easily viewed on a mobile device.

This campaign, apart from a few small details (using 2011 in the URL dates the campaign a bit), provides an example of the right way to use QR codes.  The code is large, it utilizes a forwarding link from the main domain (for branding and tracking purposing), and forwards the user to a mobile-friendly page.  In the world of QR codes, it doesn’t get much better than this.

Summary

When making your own QR codes, keep the following in mind:

  • Utilizing external sites such as YouTube as your landing page can reduce the pressure to maintain a mobile-friendly landing page.  Of course, you must develop the target media, such as a video in this case, but with proper planning, it can be used for multiple purposes.
  • Controlling the links encoded in your QR codes is vital.  If the landing page link structure ever changes (or if you want to direct users somewhere else), you have the flexibility to adjust the destination.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.