QR Code Reviews – Panasonic Viera TV

QR Code Reviews - Panasonic Viera TVMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Panasonic Viera TV - QR codeToday, let’s look at a QR code on the user manual for a Panasonic Viera TV.  The QR code is about 1.5 inches square and includes a call to action and URL.

The encoded data is a URL: http://rd.pnaqr.com/TC-00LE54/2/1/


QR Code Reviews - Panasonic Viera TV - iPhone screen

Overall rating: 5 out of 5

QR Code Reviews - Panasonic Viera TV - Rating - 5 out of 5

Pros

  • The QR code is large and easy to scan
  • There is a good call to action
  • The landing page is mobile-friendly
  • The encoded URL is almost recognizable as the company

Cons

  • The encoded URL is not as specific as it could be

What We Can Learn

The QR code on this Panasonic Viera TV is a good example of the right way to use QR codes.  The code is large enough to easily scan.  It includes both a good call to action and a URL (the same URL that is encoded in the QR code).  The landing page is mobile-friendly.  Overall, Panasonic does a great job with this QR code.

From a user’s perspective, the QR code placement is good.  When scanned by a customer, the QR code takes the user to a page where they can select the specific version of the TV and see specific instructions, with images, of how to get the most out of their TV.  There are step-by-step instructions for tasks such as connecting your TV to your cable box using an HDMI cable, connecting component cables, and adjusting the TV for the best picture.  Chances are good that the purchaser will scan the QR code for instructions that may be easier to understand on the website rather than the manual.

Although I’m sure Panasonic has many, many different models of televisions, it would have been nice to see a unique QR code for each general model of TV.  The QR code above directs the user to a page where the user must select from 16 different models.  If all 16 models are explained in one manual, I can understand but otherwise, using a more specific QR could would have been better.

On the plus side, if you want instructions in English, French, or Spanish, this QR code will get you to the right place.

Summary

When making your own QR codes, keep the following in mind:

  • Having very specific encoded URLs make it easy for customers to quickly find the information they need.
  • Make your QR code valuable by directing visitors to information that will help get the most out of your product and services.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.  If you want to learn more about QR codes, check out my free e-book.