QR Code Reviews – OrGREENic Pancake Maker

QR Code Reviews - OrGreenic Pancake MakerQR Code Reviews - OrGreenic Pancake Maker - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code on a OrGREENic Pancake Maker.  The QR code is about 1 inch square and includes a call to action.

The encoded data is a URL: http://www.orgreenicretail.com

QR Code Reviews - OrGreenic Pancake Maker - iPhone screen

Overall rating: 4 out of 5

QR Code Reviews - OrGreenic Pancake Maker - Rating - 4 out of 5

Pros

  • The QR code is small but easy to scan
  • The landing page is generic but mobile-friendly
  • The URL includes the company name
  • A call to action is included

Cons

  • The landing page does not directly refer to the product

What We Can Learn

OrGREENic, or should I say Telebrands, did a good job with this QR code.  It is large enough to be scanned easily and the encoded URL includes OrGREENic, the company or brand name.  Unfortunately, you have to do a little searching to find the product on the website.  Not only that but the bottom navigation is covering up the information for this product.  Details are important.

From a user’s perspective, the QR code placement was good.  It was printed on the front of the box with a call to action, “Scan to find out more!”  Once the user is on the website, things start to break down.  Although the site is mobile-friendly, there were some quirks with  this particular product on the site; the bottom navigation covered up the product.  This quirk most likely only happens on the bottom or last product which happens to be this one.

Mobile-friendly sites are important but for a reason; user experience.  If a user can easily find information on your site on any device, your website is successful.  If your website looks good on a mobile device but it is confusing and hard to navigate, you should work with customers and designers to improve the functionality ASAP.  Great design is not just looks but also how well it works.  Function before form.

Summary

When making your own QR codes, keep the following in mind:

  • Mobile-friendly landing pages are great but if your site is difficult to use, a mobile-friendly design is almost useless
  • If possible, always forward users to a landing page about the actual product.  By requiring someone to scan a QR code, visit a site, and navigate to the place you want, you are introducing too much friction and will likely, lose business.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.