QR Code Reviews – Near East Rosemary & Olive Oil Quinoa

QR Code Reviews - Near East Rosemary & Olive Oil QuinoaQR Code Reviews - Near East Rosemary & Olive Oil Quinoa - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code you can find on a box of Near East Rosemary & Olive Oil Quinoa.  If you have not had quinoa, you should try it.  I prefer couscous, but quinoa is not bad.  The QR code is a little over 1 inch square and includes a call to action and URL.

The encoded data is a URL:  http://neareast.com/q/7225102007

QR Code Reviews - Near East Rosemary & Olive Oil Quinoa - iPhone screen

QR Code Reviews - Near East Rosemary & Olive Oil Quinoa - iPhone screen in landscape

Overall rating: 5 out of 5
QR Code Reviews - Near East Rosemary & Olive Oil Quinoa - Rating - 5 out of 5

Pros

  • The QR code is large and easy to scan
  • The landing page is mobile friendly
  • There is a good call-to-action
  • There is a URL listed

Cons

  • The listed URL is not the same one that is encoded

What We Can Learn

Near East did a good job with this QR code.  It is about 1 inch square and includes a call-to-action and URL.  The QR code is located on the side of the box and promises product information and recipes when scanned.  The landing page looks good in portrait and landscape.  The nutritional information in nice to have and the recipes look good.

From a user perspective, the QR code is in good spot.  If a customer is thinking about buying this quinoa, they can easily scan the QR code and see what different recipes can be made with this product.  This information could make the difference between the product going in the shopping cart or back on the shelf.  Providing more information and options, as long as there aren’t too many options, is a great way to encourage purchasing decisions.

Summary

When making your own QR codes, keep the following in mind:

  • Providing ideas to use your products can help customers see themselves using your product and will encourage purchases.
  • When creating your call-to-action, let the customer know what they will be getting when they scan your code.  If the customer wants the information you are providing, they will be more likely to scan your code and purchase your product.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.