QR Code Reviews – Nature’s Greens – Kale

QR Code Reviews - Nature's Greens - KaleMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Nature's Greens - Kale - QR CodeToday, on Friday the 13th (cue the scary music…), let’s look at a QR code you can find on a bag of Nature’s Greens kale greens.  You may be thinking why anyone would buy a bag of kale?  Well, I have to agree with you to a point, but after making some kale chips (made in the oven after coating the kale in olive oil), it all makes sense.  Back to the QR code…

The QR code is located on the back of the bag and is about 1 inch square.  There is a great call-to-action but no URL.  Notice the wording of the call-to-action; it mentions that shape is a QR code and that you can use a smartphone to scan it for more information and special offers.

How can you add some of those keywords to your QR code call-to-action?

The encoded data is a URL:  http://www.rawl.net/kale

 QR Code Reviews - Nature's Greens - Kale - iPhone screen

QR Code Reviews - Nature's Greens - Kale - iPhone screen in landscape

Overall rating: 3 out of 5
QR Code Reviews - Nature's Greens - Kale - Rating - 3 out of 5


  • The QR code is large enough to be easy to scan
  • The URL features the company name
  • There is a good call-to-action


  • The landing page is not mobile friendly

What We Can Learn

Walter P. Rawl & Sons, Inc does a good job with this QR code.  Measuring about 1 inch square, it is easy to find and scan.  The call-to-action encourages users to use their smartphones to scan the code for more information and special offers.  The URL features the company name but it’s not that obvious since Nature’s Greens appears to be a product line.  Unfortunately, the landing page is not mobile friendly. It’s a good website design, just not on a smart phone.

From a user perspective, the QR code is in good spot.  Most consumers will flip the product over to see the back.  The call-to-action actually tells the user they are looking at a QR code and that they can use their smart phones to scan it.  When scanned, you are taken to a nice page that is difficult to navigate on a smart phone.  It could be worse, but it could also be much better.


When making your own QR codes, keep the following in mind:

  • Mobile friendly sites are important to the success of your QR code campaign.  When possible, as soon as possible, make your site mobile friendly.
  • A good call-to-action will educate users and encourage them to engage with you further through your QR codes.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.