QR Code Reviews – National Mango Board Store Display

QR Code Reviews - National Mango Board Store DisplayMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - National Mango Board Store Display - QR codeToday we look at a QR code found on a bin of mangos.  If you are not familiar with mangos, you are encouraged to squeeze the mango to see if it is ripe, not rely on the color.  Good advice for all those mango connoisseurs out there.  This particular QR code is pretty large at about 4 inches square but does not include a call-to-action or URL.

The encoded data is a URL:  http://www.mango.org/bin

qr-code-reviews-national-mango-board-store-display-iphone

QR Code Reviews - National Mango Board Store Display - iPhone screen in landscape

Overall rating: 4 out of 5

QR Code Reviews - National Mango Board Store Display - Rating - 4 out of 5

Pros

  • The QR code is very large and easy to scan
  • The landing page is mobile friendly
  • The encoded URL features the product

Cons

  • There is no URL listed
  • There is no call-to-action
  • The encoded URL does not feature the company or product name

What We Can Learn

The National Mango Board’s QR code ripe and ready for scanning.  Measuring in at about 4 inches square, this QR code is rather large and located on the side of the display bin.  There is no call-to-action or URL.  When scanned, you are taken to a very well designed, mobile friendly page that informs you how to pick a ripe mango, how to properly cut a mango, as well as a yummy looking drink recipe.  There are tons of videos, all focused on the mango.

From a user perspective, the QR code is in a good spot.  Being that large, it’s hard to miss but being located on the bin reduces the chances for scanning.  Fortunately, the bin encourages customers to select a ripe mango by squeezing. It is not a big leap to think that the QR code will provide more information.  After getting to the landing page, you are presented with more mango information than you can shake a stick at.

Summary

When making your own QR codes, keep the following in mind:

  • A well designed product or display can encourage users to scan your QR code, even without an overt call-to-action.  Of course, an obvious call-to-action is almost always preferable to not having one.
  • Providing information and value is a great use for a QR code.  A well designed landing page with relevant information can encourage browsers to become customer.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.