QR Code Reviews – Moe’s Southwest Grill Kid’s Cup

QR Code Reviews - Moe's Southwest Grill Kid's CupQR Code Reviews - Moe's Southwest Grill Kid's Cup - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code on kid’s drink cup from Moe’s Southwest Grill.  The QR code is about 5/8″ square.  There is a call to action beside the QR code.

The encoded data is a URL: http://clubminimoes.com/mobile/

QR Code Reviews - Moe's Southwest Grill Kid's Cup - iPhone screen

Overall rating: 5 out of 5

QR Code Reviews - Moe's Southwest Grill Kid's Cup - Rating - 5 out of 5

Pros

  • The QR code is large and easy to scan
  • There is a call to action, “Scan Here to Play or visit ClubMiniMoes.com”
  • There is a URL printed to the right of the QR code
  • The landing page is mobile-friendly
  • The URL is branded

Cons

  • When scanned with different apps, the QR code is decoded slightly differently

What We Can Learn

Moe’s Southwestern Grill does a great job with their QR codes on the kid’s cups.  It is big enough to scan easily.  It directs users to a mobile-friendly landing page.  It even has a branded URL.  This is the best QR code implementation I’ve seen.  Almost perfect…

One strange thing about this QR code was how different apps decoded the URL.  Using RedLaser, the URL was decoded as http://clubminimoes.com/mobile/%20 (the %20 is the URL-encoding code for a space).  That small addition made the URL unreachable.  When scanned with Scan, KaywaReader, or i-nigma, the URL is decoded properly and the landing page was reached.

Out of curiosity, I plugged the URL into a QR code generator and tried several variations (with the space, without the space, higher levels of error correction, etc) but was unable to replicate the QR code.  It makes me wonder what Moe’s did differently on their code but really, it doesn’t matter much.

From a user’s perspective, having the code on a kid’s cup is not a bad idea.  Customers are likely to have their phones with them when they see the code.  The landing page is mobile-friendly so users will be able to navigate the page easily.  Overall, a good user experience.

Summary

When making your own QR codes, keep the following in mind:

  • Mobile-friendly landing pages are as important as they ever were
  • QR codes may scan slightly differently in different apps; best to try several before using the QR code for your marketing needs

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.