QR Code Reviews – Misto Gourmet Olive Oil Sprayer

QR Code Reviews - Misto Gourmet Olive Oil SprayerMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Misto Gourmet Olive Oil Sprayer - QR codeToday we look at a QR code found on a Misto Gourmet Olive Oil Sprayer.  With this sprayer, you can compress and spray your favorite olive oil for cooking, on salads, or anything else you can think of.  It’s great if you don’t like the idea of chemical propellants polluting the air; this product uses air pressure that you pump with the sprayer.

The QR code is located on the front of the package and includes a great call-to-action but no URL.

The encoded data is a URL: http://goo.gl/xbeqR

QR Code Reviews - Misto Gourmet Olive Oil Sprayer - iPhone screenQR Code Reviews - Misto Gourmet Olive Oil Sprayer - iPhone screen in landscape

Overall rating: 4 out of 5

QR Code Reviews - Misto Gourmet Olive Oil Sprayer - Rating - 4 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is a great call-to-action to the left of the QR code

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find, located on the front of the package near the bottom.

What happens when you scan the code?

  • You are taken to a website about the product that includes a video

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is not mobile friendly but does include a video which is easily viewed on a mobile device.

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded URL does utilize a Google redirect.

Does the action of the scan provide value to the customer?

  • The landing page adds value by providing a short video explaining how the Misto works, the features, and how those features will benefit the consumer.

What We Can Learn

Lifetime Brands does a good job with this QR code.  Measuring in at about 1 inch square, this QR code can be found and center on the package well, front and off to the right).  There is a call-to-action is to the left of the QR code.  When scanned, visitors are taken to a non-mobile friendly (mobile un-friendly?) page with product information, links, and a nice video that explains the product and how it works in less than a minute.

From a user perspective, the QR code is super easy to find sitting right there on the front of the package.  It it were a snake, it would bite you as the old saying goes.  Reading the call-to-action, you know that by scanning the code, you will find out more about the product.  The landing page is not that great but there is a video that explains the product.  This would be enough to encourage someone to purchase but since the landing page is hard to navigate, I doubt many people will explore the site any further.

This is one of the better calls-to-action that I’ve seen in a while.  It specifically asks the customer to scan the QR code, not just a “scan this ” or “scan here”, and provides a specific result, “… to learn more about Misto.”

How can we help Lifetime Brands?

Lifetime Brands does a good job with this QR code campaign but the biggest opportunity for improvement would be the landing page.  Mobile friendly sites are important and this one is not.  There is a video embedded on the page which does well, but the page itself needs a little TLC.

Summary

When making your own QR codes, keep the following in mind:

  • A good call-to-action provides customers a specific action, “Scan this QR code…”, to get a specific result, “… to learn more about Misto.”  Remember, specific action that produces a specific result.
  • Mobile friendly sites are vital to QR code success but if you can’t manage that, video plays well on mobile devices.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.