QR Code Reviews – Maglite XL50 Flashlight

QR Code Reviews - Maglite XL50QR Code Reviews - Maglite XL50 - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code on Maglite XL50 LED flashlight.  The QR code is about 3/4 inches square.  There is no call to action or URL.

The encoded data is a URL: http://maglite.com/maglite_xl50_led.asp

QR Code Reviews - Maglite XL50 - iPhone screen

Overall rating: 1 out of 5

QR Code Reviews - Maglite XL50 - Rating - 1 out of 5

Pros

  • The QR code is large and easy to scan
  • The URL is branded

Cons

  • There is no call to action
  • There is no URL
  • The landing page is not mobile-friendly

What We Can Learn

Maglite really missed the boat with this QR code.  Not only is there no call to action or URL, but the landing page is not mobile-friendly.

From a user’s perspective, the QR code was not in a bad spot but without a call to action or something, it will not be very effective.  Even if a customer takes the initiative to scan the QR code, they are taken to a landing page that is almost completely unreadable.

Summary

When making your own QR codes, keep the following in mind:

  • To have an effective QR code campaign, you must have a mobile-friendly landing page.  Otherwise, no amount of traffic will be enough
  • Having a call to action or URL for anyone not familiar with QR codes will help but if you messed up on the previous point, you are wasting your time.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.