QR Code Reviews – LongHorn Hospitality Club

QR Code Reviews - LongHorn Hospitality ClubMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - LongHorn Hospitality Club - QR codeToday, let’s look at a QR code from LongHorn Steakhouse.  It is about 1 inch square and includes a call to action.  If you don’t like QR codes (shame on you…) and want to join the Hospitality Club, there are options for you as well.  Everything is printed on a coaster so it is always at hand for diners.

The encoded data is a URL: http://snap.vu/5×57


QR Code Reviews - LongHorn Hospitality Club - iPhone screen

Overall rating: 4 out of 5

QR Code Reviews - LongHorn Hospitality Club - Rating - 4 out of 5

Pros

  • The QR code is a good size and easy to scan
  • There is a call to action
  • The landing page is mobile-friendly

Cons

  • The URL is not listed
  • The encoded URL does not feature the company name

What We Can Learn

LongHorn does a good job with this QR code campaign.  Located on coasters and table cards, the QR code is about 1 inch square.  The encoded URL is a redirection but does not feature the company name.  The landing page is mobile-friendly and looks good.  Overall, good job.

From a user’s perspective, the QR code placement is good.  Chances are good that people will have their smart phones with them when they eat.  Having a good call to action and incentive, like a free appetizer, helps encourage customers to sign up.  

QR Code Reviews - LongHorn Hospitality Club - Table Card

LongHorn table card

What I personally like are the options: if you don’t want to scan the QR code you can send a text message or ask your server.  Interesting enough, the top option on the table card is to ask your server.  On the coaster, it is to scan the QR code.  I’d be curious which one converts better.  

As it turns out, the QR codes on the table cards and coasters are different.  Looks like they are already to see which one does better

Summary

When making your own QR codes, keep the following in mind:

  • An encoded URL with your company name or product can help encourage trust with your customers.
  • If you are using a QR code in multiple ways that end up on the same landing page (such as a table card, receipt, coaster, etc), why not have different QR codes so you can track which one gets scanned more.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  It will be interesting to see where they start to show up next.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.