Making effective QR codes takes work. To shortcut the amount of learning and work required, you can look at how others are using QR codes. By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.
Today we look at a QR code that can be found on a Lil’ Fishys Motorized Water Pet. This one appears to be named Brooks. The code is about 1 inch square and includes a good call-to-action but no URL.
The encoded data is: www.fishystoys.com (not a URL)
Overall rating: 2 out of 5
7 Key Aspects to Great QR codes
Here are some important questions that all great QR codes need to answer:
Is there a good call-to-action near the QR code?
- There is a good call-to-action
What does the QR code look like (colors, design, etc)?
- The QR code elements are the standard black elements on a white background.
Is the QR code easy to find and incorporated into the overall design?
- This QR code is easy to find on the front of the package but not really incorporated into the design.
What happens when you scan the code?
- Unfortunately, nothing…
If a URL is encoded, is the landing page mobile friendly and designed well?
- The data is not really a URL but if you visit the site encoded in the QR code, the landing page is mobile friendly and well designed
If a URL is encoded, does it utilize a redirect to help with future changes?
- The encoded data points users to the main company home page and would be difficult to adjust to future changes.
Does the action of the scan provide value to the customer?
- The landing page provides good information to the customer with videos, links, etc.
What We Can Learn
Redwood Ventures LTD could use a little help with their QR code. Things started out so well with a good call-to-action but things went downhill from there. When scanned, you are taken no where depending on the scanning app. If you do get to a landing page, it is well designed and mobile friendly. Unfortunately, it’s not that easy to get to the landing page. But, when you do, it’s a good landing page with good information.
From a user perspective, the QR code is in a great place on the package. The call-to-action encourages the customer to scan the code. It’s likely that a bunch of people will not reach the site due to the omission of the http:// from the QR code. This turns text into a URL, or in this case, doesn’t change the text into a usable URL.
How can we help Redwood Ventures LTD?
There are several opportunities to help Redwood Ventures LTD with this QR code. First off, the QR code needs to be re-encoded to include the http:// in front of the URL. This is a key modification that will make the code function the correct way.
While the re-encoding is going on, it would be a great time to setup a 301 redirect to adjust for future changes.
The call-to-action is good so no reason to fix what is not broke.
When making your own QR codes, keep the following in mind:
- If you are going to take the time to create a QR code, make sure you test the code before releasing it to the public. Sometimes a simple mistake can render even a great plan useless.
- A forwarding URL is a great way to keep up with future changes. If you don’t use a redirect, you are stuck with the landing page decision for the life of the QR code.
We are starting to see QR codes on a large variety of products. I’ve seen them on a can of black eye peas, brake pads, silicone spray, a box of doughnuts, plantain chips, and many more. What products have you noticed with QR codes lately?
If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help. If you want to learn more about QR codes, check out my free e-book.