QR codes are digital shortcuts that quickly and easily link print media to the digital universe. This little bit of technology can take you from the world of boring, static words and pictures into the exciting world of digital interaction. Like any other tool in life, you need to know how to use it properly. One great way to learn about QR codes is to look at how others use the and learn from their successes and mistakes.
Today we look at a QR code that can be found on the back of a Lifeproof belt clip for the iPhone 5/5s Fre case. Smart phones are fantastic tools but they are somewhat fragile and need to be protected. Lifeproof produces fantastic cases for a multitude of devices that offer tremendous protection, including being waterproof. You can stow your Lifeproof Fre protected iPhone 5s in your pocket but if you’d rather, you can attach it to your hip (well, maybe your belt).
The QR code was about 1 inch square with a call-to-action and URL.
The encoded data is: http://www.lifeproof.com/iphone5fre
Overall rating: 5 out of 5
7 Key Aspects to Great QR codes
Here are some important questions that all great QR codes need to answer:
Is there a good call-to-action near the QR code?
- There is a call-to-action, but it could be better
What does the QR code look like (colors, design, etc)?
- The QR code elements are the standard black elements on a white background.
Is the QR code easy to find and incorporated into the overall design?
- This QR code is easy to find on the back of the box (bottom-left corner).
What happens when you scan the code?
- You are taken to a webpage
If a URL is encoded, is the landing page mobile friendly and designed well?
- The landing page is well designed and mobile friendly
If a URL is encoded, does it utilize a redirect to help with future changes?
- The encoded URL does utilize a redirect
Does the action of the scan provide value to the customer?
- The landing page provides a wealth of information for the consumer.
What We Can Learn
As more people have handheld devices and smart phones, more and more websites are being designed and redesigned to look great on a variety of devices. A well designed website may not look the same on a phone, a tablet, and a laptop, but in each case, the site will look good and be easy to use. The Lifeproof site is one of those sites with a great design.
The encoded URL forwards to a page that talks all about the Lifeproof Fre case, not just about the belt clip. There is tons of information on the page. Plus, you can order the case and accessories directly from Lifeproof.
From a user perspective, I’d like to see more of a call-to-action near the URL. “Get more proof” and the URL, while compelling, may not be enough to encourage users to actually scan the code. Also, when a user scans a QR code on a product, they would most likely expect to be taken to a page about that product. In this case, visitors are taken to a page about the case, not the belt clip. It’s a subtle distinction, but one that make a difference.
When making your own QR codes, keep the following in mind:
- A call-to-action can encourage consumers to get more information about your product. Don’t just presume that consumers will understand the value your QR code provides
- When planning your QR code, consider what the consumer expects when scanning your QR code. If the code is on a specific product, don’t send users to a different product or your main website. Use your QR code to add value to the interaction and help every consumer.
We are starting to see QR codes on a large variety of products. I’ve seen them on a can of black eye peas, brake pads, silicone spray, a box of doughnuts, plantain chips, and many more. What products have you noticed with QR codes lately?
If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help. If you want to learn more about QR codes, check out my free e-book.