QR Code Reviews – Lagniappe Advertisement

QR Code Reviews - Lagniappe AdvertisementQR Code Reviews - Lagniappe Advertisement - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at an advertisement in a local newspaper, the Lagniappe.  This advertisement is for an app or specifically, the Lagn-App.  There is a good call to action close byand the QR code is a little smaller than 3/4″ square making it easy to scan.  

The encoded data is a URL: http://www.convergeapp.com/app/lagniappe

QR Code Reviews - Lagniappe Advertisement - iPhone screen
Overall rating: 3 out of 5

QR Code Reviews - Lagniappe Advertisement - 3 out of 5

Pros

  • The QR code is large enough to easily scan
  • The target URL is mobile friendly
  • There is a good call to action asking the reader to “Scan the QR code to download…”

Cons

  • The landing page has some mobile friendly issues
  • The encoded URL is not listed

What We Can Learn

Lagniappe has done a great job incorporating QR codes into their marketing.  They have a good call to action, asking the reader to scan the code, letting them know what will happen when they do, and telling them to visit the app store as an alternative.  The QR code is a good size to be easily scanned.  The reader is likely to have their phone with them when they find the QR code and since they are reading the paper already, getting an app with more information is a good idea.

As for the landing page, it has a few issues.  The top screen that shows up on a mobile device looks fine; very simple.  When you start scrolling, things are not so good.  The initial options are the menu navigation options from the full size webpage.  The body of the page that contains only the logo for the app and some text, does not flow that well.  The text is wrapped at about 60% or so of the screen width and the logo is almost as big as the screen.  Going down further, the links to download the app, the Facebook link, and the Twitter link are all a little bigger than they could be.

Although the landing page can be read from a mobile device, it is not well designed and would benefit from a little help.

Summary

When making your own QR codes, keep the following in mind:

  • A good call to action will tell your customer how to interact with the QR code and what will happen when scanned
  • Mobile friendly websites are more than a site that can be viewed on a mobile device.  Your site needs to have a consistent look or at least look well designed
  • Listing a URL is not always needed; if you have a common frame of reference (the app store for example), your customer or reader should understand what to do.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.