QR Code Reviews – KT Tape

QR Code Reviews - KT TapeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - KT Tape - QR codeToday we look at a QR code found on a roll of KT tape.  The code is a little less than 3/4 of an inch square which makes it pretty small but still scanable.  There is a call-to-action to the right of the code (not a great call-to-action, but it will work) and a URL, although not the encoded URL.

If you have never heard of KT tape, imagine regular athletic or cloth tape about 1.5 inches wide that are pre-cut into strips.  The tape is stretchy and, when applied to specific places (over muscles, tendons, ligaments, etc), it provides a little support to help with and prevent injuries.

{… now embarking on a tangent…} Personally, I’m using it for a nagging Achilles tendonitis problem.  The manufacturer states that the tape is waterproof and will last 4 to 7 days.  In my experience, that is accurate unless you wear it to the beach and move around on the sand a bit.  In that case, the life of the tape can be measured in hours or minutes.  Otherwise, it is pretty good stuff (although a little pricy). {/tangent}  Back to the review…

The encoded data is a URL:  http://m.kttape.com

QR Code Reviews - KT Tape - iPhone screen

QR Code Reviews - KT Tape - iPhone screen in landscape

Overall rating: 5 out of 5

QR Code Reviews - KT Tape - Rating - 5 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • The call-to-action is good, but not great.  There is no mention of scanning the QR code but the proximity of the URL and words “Watch the videos” are enough to encourage informed people to scan.

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background, not specifically integrated into the overall design.  Could be better but not too bad.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find, located on the back of the package near the bottom.  The design of the packaging, unlike most packaging, is fairly simple.  On the back are links to the KT Tape forums, Facebook, Twitter, and the QR code with URL.  Simple, uncluttered, nice.

What happens when you scan the code?

  • You are taken to a mobile version of the website (not the URL listed nearby)

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is mobile friendly, well designed, and looks great.  Again, like the package design, simple, uncluttered, and nice.

If a URL is encoded, does it utilize a redirect to help with future changes?

  • Hard to say, but the encoded URL points to the mobile version of the website through a sub-domain (the m in front of the kttape.com).  It’s not hard to redirect that URL.

Does the action of the scan provide value to the customer?

  • The landing page has 4 options; What is KTTape, Instructions, Buy Online, and Find a Store.  I think that just about covers all the important information a customer would be looking for.

What We Can Learn

KT Health does a great job with this QR code.  Measuring in at about 1/2 of an inch square, it’s small but easy to scan.  Since it was located on the back of the package along with links to Facebook and Twitter, it was easy to find.  When scanned, the encoded URL featured the company name.  The landing page is both well designed and mobile friendly.  If you were looking for an example of a good QR code campaign, look no further.

From a user perspective, the QR code is in a good spot.  Most people pick up a package and turn it over to read the back.  In the case of KT Tape, you would see a URL for the KT Tape forums, Facebook URL, a Twitter URL, and a QR code with URL nearby.  When you scan the QR code, if your scanning app asks if you want to visit the encoded URL, you would most likely agree since the URL looks like it is official.  Once you reach the landing page, you can find some great information about the product.  Good job KT Health.

Interestingly enough, the encoded URL and the printed URL does not take the user to the same landing page.

How can we help KT Health?

The only suggestion for this QR code campaign would be to work on the call-to-action.  Adding the word scan to the call to action, something like “Scan or visit {insert URL} to watch the videos”, you can encourage visitors to use the QR code as a shortcut to visit the site and get the great information you offer.

Another option would be to include an icon of a video play button or camera that many customers will associate with videos to the QR code.

Summary

When making your own QR codes, keep the following in mind:

  • A simple, mobile-friendly site will encourage your visitors to take advantage of the information your provide.  The more questions you can answer and the more helpful your company can be, the more your company will be known, liked, and trusted.
  • Product design is more and more important in todays world of information overload.  Sometimes, simple is better.  If you can provide a QR code shortcut or link for more information, you have provided value.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.