QR Code Reviews – Krispy Skremes

QR Code Reviews - Krispy SkremesBoo!  Making effective QR codes is scary work.  To shortcut the amount of learning and work required, you can look at how other ghouls and goblins are using QR codes.  By using the scariest techniques you find and avoiding the worst problems, you can make your QR codes be the most gruesome they can be.  Welcome to the Halloween edition of the QR Code Reviews.

QR Code Reviews - Krispy Skremes - QR codeToday, let’s look at a ghoulish QR code on a frightening box of Krispy Kreme donuts.  By scanning the QR code, you can watch their featured Krispy Skreme: Invasion of the Sprinkle Doughnut.  This hideous QR code includes a call to action and a scary URL

The encoded data is a URL: http://tagqr.com/t/V4J7kB

QR Code Reviews - Krispy Skremes - iPhone screen
Overall rating: 5 out of 5

QR Code Reviews - Krispy Skremes - Rating - 5 of 5

Pros

  • The QR code is large and easy to scan
  • There is a call to action
  • The QR code is incorporated into the overall design of the box
  • The landing page is mobile-friendly

Cons

  • The URL does not include any keywords or the company name (it is not branded)

What We Can Learn

QR Code Reviews - Krispy Skremes - Call to action

This  frighting example of a good QR code is shows several great concepts we can use for our own campaigns.  There is a scary call to action and URL, “Scan code or visit KrispySkremes.com”, with an interesting drive-in movie design.  The QR code is featured prominently in the design instead of being printed in a forgotten corner.  To add a little more visual interest, the elements of the QR code are extended to make it doughnut shaped.

From a user’s perspective, the QR code placement good and scary.  Watching movies and eating doughnuts go great together so sending the user to a YouTube video is a great idea.  Chances are good they will have a smart phone available when enjoying such a scary treat.  It would have been better to use Krispy Scremes URL, but with everything else, that is a minor deal.

Personally, I like the call to action (here to the right) and how the QR code is featured in the design.  It just goes to show you that QR codes don’t have to be frighting add-on features.

Summary

When making your own QR codes, keep the following in mind:

  • To get the best results for your QR codes, incorporate them into your scary designs
  • As always, mobile-friendly pages are the only way to go
  • By linking to videos, especially YouTube, you have many extra benefits; an easy, mobile-friendly landing page, SEO benefit from a large website, and the visual appeal of watching videos on mobile devices.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.