QR Code Reviews – Krispy Kreme Hot Light

QR Code Reviews - Krispy Kreme Hot LightMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Krispy Kreme Hot Light - QR bar codeToday, let’s look at a QR code on a window advertisement for the Krispy Kreme Hot light app.  If you have not eaten a hot Krispy Kreme doughnut, you really gotta try one.  The QR code is about 2 inches square and has a call to action and URL.

The encoded data is a URL: http://kkre.me/tCnxbl

QR Code Reviews - Krispy Kreme Hot Light - iPhone

Overall rating: 5 out of 5

QR Code Reviews - Krispy Kreme Hot Light - Rating - 5 out of 5


  • The QR code is large and easy to scan
  • There is a good call to action
  • The landing page is mobile-friendly
  • The encoded URL is a custom, shortened link


  • (this is weird…. I can’t think of one…)

What We Can Learn

The QR code on this window advertisement shows us what a great QR code campaign looks like.  The code is large and easy to scan.  The advertisement is on the inside of the door so visitors will see it when they leave.  The call-to-action tells visitors to scan the code or visit the URL to get the free Hot Light app.  On top of that, the landing page is mobile-friendly.  Outstanding.

Back around Halloween, Krispy Kreme hit another QR code home run with their Krispy Skremes campaign.  In that campaign, the QR code was prominantely featured in the design and took the visitors to a landing page with a video.  Since the box was designed with a drive-in movie in mind, sending visitors to a video was a fantastic idea.

From a user’s perspective, the QR code was in a great spot.  As customers are leaving Krispy Kreme, they see an advertisement that will help them know if there are hot, yummy doughnuts, waiting to be eaten.  Customers can scan the code or visit a URL to get the app.


When making your own QR codes, keep the following in mind:

  • To encourage visitors to use your QR codes, incorporate the QR codes into your marketing design from the beginning.
  • Make it easy to customers to get what they want.  If they like hot doughnuts, make an app that will let them know you have hot doughnuts available.  Adding a QR code and short URL just makes it that much easier for customers to get the app and buy more doughnuts.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.  If you want to learn more on your own, check out my free e-book.