QR Code Reviews – Kohls Receipt Survey

QR Code Reviews - Kohls Reciept SurveyMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Kohls Reciept Survey - QR codeToday, let’s look at a QR code on a receipt from Kohls.  The QR code is about 1 inch square and includes both a call to action and URL.  It is printed automatically on the receipt, which is on thermal paper.

The encoded data is a URL: http://2d-co.de/66079596023?kolsqrcode=1


QR Code Reviews - Kohls Reciept Survey - iPhone screen

Overall rating: 5 out of 5

QR Code Reviews - Kohls Reciept Survey - Rating - 5 out of 5

Pros

  • The QR code is large enough to be easy to scan
  • There is a URL near the QR code
  • There is a call to action (not a great one, but there is one there)
  • The landing page is mobile friendly

Cons

  • The encoded URL is long and complicated
  • The encoded URL does not feature the company name

What We Can Learn

Kohls did a great job with the QR code on their receipts asking the customer for feedback.  The code is about 1 inch square.  Above the QR code is a URL directing users to the survey or the QR code can be scanned.  Although the encoded link is not the same as the printed URL, the destination is the same.  The landing page is designed very well and is mobile friendly.  All around, a great job and application for QR codes.

From a user’s perspective, the QR code placement is pretty good.  After a customer has made a purchase, the receipt has a prominantly displayed call to action asking for feedback.  The customer can either enter the URL on their device or scan the QR code.  Although the URL is not long, this is a great shortcut for customers that will likely encourage feedback.

This survey and reciept just goes to show you how the popular of QR codes are becoming.  Using a system like this (integrated printing from a point-of-sale device), companies can easily get feedback targeted to the specific store without asking the customer to enter any additional information.  The store number or other identifier can be encoded directly into the QR code.

Summary

When making your own QR codes, keep the following in mind:

  • It is always a good idea to include a URL near your QR code for those customers that are reluctant to scan the code
  • Adding QR codes to printed receipts is a good way to help your customers find your site, a survey, or your social media accounts

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  It will be interesting to see where they start to show up next.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.