QR Code Reviews – Jimmy John’s Freaky Fast Schtuff

QR Code Reviews - Jimmy John's Freaky Fast SchtuffMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Jimmy John's Freaky Fast SchtuffToday, let’s look at a QR code that can be found on a table card at Jimmy John’s Gourmet Sandwiches.  It is quite large, at about 3 inches square, and include an unconventional call to action but no URL.  What company would put a QR code in a display, ask why would anyone scan one, and say they didn’t even know what QR codes do.  Seems like the feelings of most average people.

But, since you are reading this, you are most assuredly WAY above average so let’s dive in deeper with this QR code.

The encoded data is a URL:  http://freakyfast.com/schtuff

QR Code Reviews - Jimmy John's Freaky Fast Schtuff - iPhone

QR Code Reviews - Jimmy John's Freaky Fast Schtuff - iPhone screen in landscape

 Overall rating: 5 out of 5

QR Code Reviews - Jimmy John's Freaky Fast Schtuff - Rating - 5 out of 5

Pros

  • The QR code is large enough to scan easily (at around 3 inches, we can call it huge…)
  • There is a call to action
  • The landing page is mobile-friendly

Cons

  • The URL is not listed

What We Can Learn

Jimmy John’s does a fantastic job with this QR code.  It is easy to see, being printed over three inches square on a three-sided table card.  The call to action reflects how most people feel about QR codes: why would anyone scan these and I don’t even know what they do.  Even if this doesn’t encourage more people to scan the QR code, more than likely they will do a little research or ask someone what they are.

The landing page is mobile-friendly and looks great in portrait and landscape.  On the landing page, you can find videos and other assorted bits about speed and other silly stuff such as the Fastest Squirrel in the World, Fastest time to Hula Hoop, May The Forth Be With You (Star Wars Day), and more.  Goofy, good fun.  Just what we need.

From a user perspective, this QR code is in a good spot.  After ordering food and sitting down, chances are good most customers will have their smart phones with them.  When they see the table card, there is a good chance it will be intriguing enough for many people to scan or at least, talk about.  After scanning, customers can watch goofy videos while they eat and afterwards.  No big sales pitch, just fun.  It goes along with Jimmy John’s freaky fast delivery and service.

If you’ve never eaten at Jimmy John’s, give them a try.  My favorite is the #4 – Turkey Tom with sprouts.  Their bread is fantastic.

Summary

When making your own QR codes, keep the following in mind:

  • Not all QR code campaigns have to focus on sales or information.  They can lead your customers to fun and entertainment.
  • Get creative to draw attention to your QR codes.  Building a bit of mystery with your campaign can also help.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.