QR Code Reviews – InnovAsian Cuisine Sweet and Sour Chicken

QR Code Reviews - InnovAsian Cuisine Sweet and Sour ChickenQR Code Reviews - InnovAsian Cuisine Sweet and Sour Chicken - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code on InnovAsian Cuisine Sweet and Sour Chicken.  The QR code is about 1 inch square.  There is no call to action and no URL.

The encoded data is a URL: http://www.innovasiancusine.com/consumer/

QR Code Reviews - InnovAsian Cuisine Sweet and Sour Chicken - iPhone screen

Overall rating: 2 out of 5

QR Code Reviews - InnovAsian Cuisine Sweet and Sour Chicken - Rating - 2 out of 5

Pros

  • The QR code is large and easy to scan
  • The encoded URL features the company website

Cons

  • There is no call to action
  • The landing page is not mobile-friendly

What We Can Learn

The QR code on the back of this dish is not nearly as good as the food inside the box.  There is no call to action and there is no URL.  The landing page is not mobile-friendly and not specific to the product.  On the plus side, the URL is a sub-page of the main company website.

From a user’s perspective, the QR code placement is OK.  When I’m cooking, my iPhone is not in my pocket and because of that, having the QR code there may not be the best idea for me.  Without a clear call to action, just seeing the QR code on the box is not enough for me to stop and scan the code.

Summary

When making your own QR codes, keep the following in mind:

  • QR codes are great but to get people to scan it, you need a good call to action.  Without one, your QR code will likely go unused
  • Mobile-friendly sites are no longer a luxury, they are a necessity.  Do your business a favor and make sure your site is mobile-friendly

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.