QR Code Reviews – IDville Catalog

QR Code Reviews - IDville CatalogMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - IDville Catalog - QR codeToday we look at a QR code that can be found among the pages of a IDville catalog.  If you are looking for blank ID cards, printers, lanyards, clips, or just about anything else relating to identification badges, this catalog can help.  On page 37 of this catalog, we are greeted by this QR code.  Measuring in at a little over 1 inch square, this code has a good call-to-action but no URL.

The encoded URL is: https://qlck.me/ixAv

QR Code Reviews - IDville Catalog - iPhone screen

QR Code Reviews - IDville Catalog - iPhone screen in landscape

Overall rating: 5 out of 5

QR Code Reviews - IDville Catalog - Rating - 5 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is a good call-to-action below the QR code

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is not hard to find since most people read pages starting from the upper left to the bottom right (the QR code is located in the bottom right corner)

What happens when you scan the code?

  • You are taken to a video about the product

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is a video and is great for mobile devices.

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded URL features a redirect but it may not be helpful for future changes [see below]

Does the action of the scan provide value to the customer?

  • The information in the video could be very helpful to customers looking for retractable ID reels (the subject of the page where we found the QR code)

What We Can Learn

IDville does a good job with this QR code.  It’s located in a good spot, the lower right corner of the page.  Studies have shown (and if you think about how you read, you will probably agree) that people view pages in a zig-zag motion that starts in the upper left, goes across, and eventually ends in the bottom right corner.  Easy to find and most likely, the last thing someone will see before they turn the page.  When scanned, the encoded URL redirects the customer to a product video that provides more information about the products, retractable badge reels.  The video looks good on a mobile device and provides good value to the customer.

From a user perspective, the QR code is in a good spot right where many customers will see last before they turn the page.  The call-to-action is very good and will likely encourage many customers  to do exactly what is ask of them, to scan the code and see a product video.  They are taken to a good video that shows many options for ID lanyards.

How can we help IDville?

Overall, this QR code campaign is strong but it would be even better with a forwarding URL that featured either the product name or company name.  At least a few customers will decide not to venture on to the landing page following a URL that is unfamiliar.  Encode a familiar looking URL to reduce this risk.

Summary

When making your own QR codes, keep the following in mind:

  • If you are going to show off your products, a video is a great way to do it.  If possible, create a mobile friendly landing page with an embedded video.  That way, you get the benefits of a video and the engagement of a web page.
  • When possible, register a shortened version of your company name or website to use as a forwarding URL that is easier to thumb type and easier to encode as a QR code.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.