QR Code Reviews – Goal Zero Lighthouse 250

qr-code-reveiews-goal-zero-usb-rechargeable-lanternMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

qr-code-reveiews-goal-zero-usb-rechargeable-lantern-qrToday we look at a QR code found on a USB rechargeable lantern from Goal Zero.  This specific model is the Lighthouse 250

The QR code measures about 1 inch square and includes a call-to-action but no URL.

The encoded data is a URL: http://codeitb.info/lighthousebox

QR Code Reviews - Goal Zero Rechargeable Lantern - iPhone screenQR Code Reviews - Goal Zero Rechargeable Lantern - iPhone screen in landscape

Overall rating: 4 out of 5

QR Code Reviews - Goal Zero Rechargeable Lantern - Rating - 4 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is a good call-to-action on top of the QR code

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find, located on the back of the package

What happens when you scan the code?

  • You are taken to a website

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is mobile friendly with a good (not great) design

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded URL appears to utilize a redirect

Does the action of the scan provide value to the customer?

  • The landing page adds value by linking to a product video, contact information, and warranty details.

What We Can Learn

Goal Zero does a good job with this QR code.  Measuring in at about 1 inch square, this QR code can be found on the back of the product package.  There is a call-to-action above the QR code.  When scanned, visitors are taken to a mobile friendly page with a link to a product video, warranty information, and a place where they can contact the company.

From a user perspective, the QR code is easy to find.  The encoded URL sort of features the product name but it is not that obvious.  The first time I scanned the QR code, I wondered if it was the right one for the product.  The landing page is mobile friendly with a decent design but nothing special.  Besides the contact and warranty information, there is a link to a product video.  The link is very generic with an icon that looks like an older movie projector and instructions “Learn How to Use your Product“.

There is one interesting feature about the landing page.  When you turn your mobile device in landscape, you receive an alert that the page is best viewed in portrait.  This feature is unique in all of the mobile pages I’ve ever visited (at least, the ones I remember).  That includes the over 100 QR code reviews.  Seldom do you find neat little details like this.

How can we help Goal Zero?

Overall, this QR code campaign is not bad but it could use a few little tweaks.  The QR code was actually created by a third party company which is fairly common and not a problem.

Starting at the end and working our way back, the video is good but only 18 seconds or so.  Kinda hard to explain your product and features in such a short time.  Sure you can show it off, but customers are interested in benefits and how your product can solve their problems.  Help customers make the decision to purchase your product.

Next, the landing page could use a bit of work.  The design is not bad but is very sparse and not very useful.  The only link is generic and uninteresting.  There is very little other information on the page.  But, it is mobile friendly and very useable on a mobile device.

Last but not least, the call-to-action could be improved a bit.  Adding some text about QR codes and scanning would be more helpful than the simple “See Demo“.  Sometimes we have to persuade customers to engage with us and our products by telling them what to do (scan the code) and the result (to see the demo).

Summary

When making your own QR codes, keep the following in mind:

  • A mobile friendly landing page is a great start but make sure you provide value to the visitor.  Answer their questions before they ask them, show off your product, encourage them to connect with you on social media.  This should be about the visitor and how you and your product can help them.
  • A good call-to-action includes something specific you want the visitor to do (“Scan the QR code…”) to get a specific result (“…to see the demo”).  Be specific.  This is not the time to be anything but simple and obvious.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.