Making effective QR codes takes work. To shortcut the amount of learning and work required, you can look at how others are using QR codes. By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.
Today we look at a QR code that can be found on a wireless door chime by GE. This code is a little over 1 inch square. It includes a call-to-action but no URL.
The encoded URL is: https://m.youtube.com/watch?feature=youtu.e&v=HA7V7W_4B1Q
Overall rating: 5 out of 5
7 Key Aspects to Great QR codes
Here are some important questions that all great QR codes need to answer:
Is there a good call-to-action near the QR code?
- There is a good call-to-action
What does the QR code look like (colors, design, etc)?
- The QR code elements are the standard black elements on a white background.
Is the QR code easy to find and incorporated into the overall design?
- This QR code is easy to find in the center of the product but not specifically incorporated into a design
What happens when you scan the code?
- You are taken to a video that plays the different chimes
If a URL is encoded, is the landing page mobile friendly and designed well?
- The landing page is a video and is mobile friendly
If a URL is encoded, does it utilize a redirect to help with future changes?
- The encoded URL is a direct link to a YouTube video. Future changes will be difficult
Does the action of the scan provide value to the customer?
- The video provides value to the customer by letting them listen to the chimes
What We Can Learn
GE does a pretty good job with this QR code. It’s easy to find on the front of the package. It entices customers with a good call-to-action to scan the code and hear the 8 chimes. When you scan the code, you are taken to a video where you can listen to the chimes. Overall, a great job.
Personally, I like the idea of using a video to demonstrate the sounds instead of an audio file. The visual part of the video is interesting but strangely, there is no branding. This leads me to believe that this video is being used for a variety of products by different companies (possibly white-label products).
From a user perspective, the QR code is in a great place and provides value to the user. Although the package gives the names of the tunes, no one really knows what the chimes sound like on devices such as these. The sounds could be robotic and tinny or full of life. Letting us hear the chimes before we purchase is a big help. A QR code link is a big help in this instance.
Linking to a video that play the sounds is another good use of mobile friendly technology. An audio file could have easily been used but mobile devices are built for entertainment and play video fantastically. Why not take advantage of the technology that is available.
How can we help GE?
Overall, this QR code is pretty good. Adding a shortened URL for anyone not interested in using the QR code would be a good idea. Encoding a forwarding URL would help with any future changes as well.
When making your own QR codes, keep the following in mind:
- Video is a great use of mobile devices, even if the most important part of the video is the audio.
- Certain information about your product can encourage customers to make more purchases. Contact your customers to figure out what information you need to communicate and figure out the best way to showcase that information. The result will be more sales.
We are starting to see QR codes on a large variety of products. I’ve seen them on a can of black eye peas, brake pads, silicone spray, a box of doughnuts, plantain chips, and many more. What products have you noticed with QR codes lately?
If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help. If you want to learn more about QR codes, check out my free e-book.