QR Code Reviews – Gaiam Restore Strong Core and Back Kit

QR Code Reviews - Gaiam Restore Strong Core and Back KitMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Gaiam Restore Strong Core and Back Kit - QRToday we look at a QR code found on a Restore Strong Core & Back Kit by Gaiam.  Located on the front of the box, this QR code is a little over 1 inch square.  There is a good call-to-action but no URL.

The encoded data is a URL:  http://www.gaiam.com/category/group/qr/restorecorebackcarekit.do

QR Code Reviews - Gaiam Restore Strong Core and Back Kit - iPhone

QR Code Reviews - Gaiam Restore Strong Core and Back Kit - iPhone - Landscape

Overall rating: 5 out of 5

QR Code Reviews - Gaiam Restore Strong Core and Back Kit - Rating - 5 out of 5

Pros

  • The QR code is large enough to be easy to scan
  • The URL features the company name
  • There is a good call-to-action
  • The landing page is mobile friendly
  • The QR code is customized to increase visual appeal

Cons

  • The encoded link is very long

What We Can Learn

Gaiam does a good job with this QR code.  It’s located prominently on the front of the box and measures a little more than 1 inch square.  Directly above the code is a call-to-action that encourages users to scan the code for a preview of the included DVD.  When scanned, you are taken to a YouTube video, previewing the included DVD.

From a user perspective, the QR code is in great spot and customized to look good in the overall design.  It’s easy to see before and after the purchase.  Not sure how to use the kit?  A quick scan of the QR code will lead you to a preview of the workouts included in the product.  Some products are much easier to understand once you see them in action.  Video previews give that little push that encourage browsers to become customers.

Summary

When making your own QR codes, keep the following in mind:

  • Video is a great way to show off your product and encourage more sales.  Plus, mobile devices are great at displaying video.
  • Your QR codes don’t have to be black, white and plain.  By adding some color and a logo or other customizations, you can encourage more people to scan our QR code and engage with your further.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.