QR Code Reviews – Fram FreshBreeze Cabin Air Filter

QR Code Reviews - Fram FreshBreeze Cabin Air FilterMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Fram FreshBreeze Cabin Air Filter - QR codeToday we look at a QR code that can be found on a Fram FreshBreeze cabin air filter for a car.  This one in particular fits a 2006 Nissan Maxima, 2008 Infiniti G37, and 2005 Nissan Altima just to name a few.

The QR code measures about 1 1/4 inch square and includes a good call-to action but no URL.

The encoded URL is: http://m.framfreshbreeze.com

QR Code Reviews - Fram FreshBreeze Cabin Air Filter - iPhone screen

QR Code Reviews - Fram FreshBreeze Cabin Air Filter - iPhone screen in landscape

Overall rating: 5 out of 5

QR Code Reviews - Fram FreshBreeze Cabin Air Filter - Rating - 5 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is a good call-to-action below the QR code

What does the QR code look like (colors, design, etc)?

  • The QR code elements are a dark blue color on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find on the front and side of the product but not really incorporated into the overall design

What happens when you scan the code?

  • You are taken to a landing page that provides information about the product and helps you select the right one using some drop down lists.

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page is mobile friendly and has a great design

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded URL does not utilize a redirect but it does direct users to a specific mobile page that helps customers select just the right filter for their needs.

Does the action of the scan provide value to the customer?

  • The information on the landing page is great information.  Most stores where you could find this air filter have someone to help you choose or some way to lookup your vehicle.  With the QR code, you can get the information even if no one is around and there is nothing to help you, all with a quick scan of a QR code.

What We Can Learn

Fram does a great job with this QR code campaign.  The code is easy to find on the front and sides of the package.  The call-to-action is included near both QR codes, encouraging users to scan the code for application look-up and  installation videos.  When you scan the code, the encoded URL features the company and product name.  Once you reach the landing page, you are presented with a great design that will help you pick just the right filter and even show you a video of how to install it.

QR Code Reviews - Fram FreshBreeze Cabin Air Filter - QR code on the side of the box

QR code on the side of the product box

From a user perspective, the QR code is in a great spot on the front of the package.  If you missed that QR code (not sure you can miss it, but if you do), there is another code on the side of the box.  When you scan the code, the URL looks reasonable and doesn’t scare you away from visiting the site.  Once you reach your destination, you can select your vehicle from a few drop-down lists and find the right model of filter for your vehicle.  Gone are the days of those old, worn out reference guides chained to the shelf or those little electronic gadgets that may or may not work.  A quick scan and you will have the info you need.

How can we help Fram?

Fram has a pretty solid campaign with this QR code but one thing I would suggest is to encode a redirect URL as the QR code.  Chances are slim to none (and slim is out of town…) that they will ever want or need to send visitors to anywhere besides the main page on the mobile site but if there was a need, it would not be as easy as it would be with a redirect.  Very minor issue due to how the site and QR code is structured but easy to do.

Summary

When making your own QR codes, keep the following in mind:

  • If your product has different models that only fit certain uses (such as filters, gun holsters, car parts, etc), it is a great idea to give your customers the opportunity to quickly research and find which specific part fits their needs.  This reduces returns and other customer frustrations.
  • Using QR codes in a few locations on your product packaging can be a benefit if the product is often stacked or arranged in a way that just one code would be hidden from the customer.  The encoded data could be the same or slightly different to see which location is scanned more often.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.