QR Code Reviews – Filtrete Allergen Reduction Filter

QR Code Reviews - Filtrete Allergen Reduction FilterQR Code Reviews - Filtrete Allergen Reduction Filter - QR codeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code on a Filtrete Allergen Reduction furnace filter.  If you haven’t swapped out your air filter in a while, this one looks like a good one for those of us who have allergies.  There is a call to action and URL.

The encoded data is a URL: http://qrs.ly/ti2erou


QR Code Reviews - Filtrete Allergen Reduction Filter - iPhone screen

Overall rating: 4 out of 5

QR Code Reviews - Filtrete Allergen Reduction Filter - Rating - 4 out of 5

Pros

  • The QR code is large and easy to scan
  • There is a very good call to action
  • The landing page is mobile-friendly
  • A URL is included in the call to action (but not the encoded URL)

Cons

  • The encoded URL is not branded (does not have anything to do with the company)

What We Can Learn

The QR code on this Filtrete Allergen Reduction Filter has many good features and a few not so good features.  The call to action is great, asking the user to use their smartphone to scan the code or visit a website for a reminder.  Unfortunately, the URL in the call to action is not the same one encoded in the QR code.  The landing page is mobile friendly but again, not branded.  It is generic enough that personally, I would not fill it out.

As a business, if you want customers to share information with you, they must trust you.  In this case, the encoded URL is a generic forwarding URL that redirects the user to a third-party website to collect email addresses and names on the promise that they will send you a reminder.  Most people are leery of entering their email addresses because of SPAM and privacy issues.

From a user’s perspective, the QR code placement is pretty good.  Asking the user to scan the code for a reminder of when to change their air filter helps the customer reduce the dust in their house and helps the company with more sales.  It’s a great way to use technology to help everyday life.

Summary

When making your own QR codes, keep the following in mind:

  • A good call to action is important to encourage visitors to scan your QR code
  • Customers share information only with people and businesses they trust.  Make it easy for customers to trust your QR codes and make sure you have your company name in the URL or on the landing page, preferably both.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.