QR Code Reviews – Enterprise OnRamp Concierge

QR Code Reviews - Enterprise OnRamp ConciergeMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

Today, let’s look at a QR code on a business card advertising the Enterprise OnRamp Concierge service.  It is about 1 inch square and includes a call to action.

The encoded data is a URL: http://SCN.BY/9T9ABoHTW8J9NS


QR Code Reviews - Enterprise OnRamp Concierge - iPhone screen

Overall rating: 4 out of 5

QR Code Reviews - Enterprise OnRamp Concierge - Rating - 4 out of 5

Pros

  • The QR code is large enough to be scanned easily
  • There is a good call to action
  • The landing page is mobile-friendly

Cons

  • The encoded URL only works when scanned
  • The encoded URL does not include the company name

What We Can Learn

The QR code that Enterprise Rent-A-Car uses has been well designed and thought out.  The QR code itself is easy to scan.  The landing page is well designed specifically for smart phones.  Although the encoded link bears no resemblance to the company, it eventually redirects to the right spot (via 3-4 redirects it looks like).  If that was it, I would say this QR code was a success.  But, there is more…

QR Code Reviews - Enterprise OnRamp Concierge - Back of the cardThe true strength of this QR code campaign comes out when you flip the card over.  There, you will see very detailed instructions of how to use the QR code, including how to download a QR code scanning app and how to use it.  These are the most detailed instructions that I have seen in a very long time.  If you have a smart phone and you know nothing about QR codes, I’ll bet these instructions will get you scanning in no time.

From a user’s perspective, the QR code placement is good.  The instructions can educate customers on QR codes and how to scan them, getting their smart phones setup in case they need to use the OnRamp Concierge service.  Chances are good that anyone renting a car, specifically for business, will likely have a smart phone.  To learn more about the service, they can pick up a card and scan at their leisure.  If there is a problem, the QR code is also located on the key chain and the car itself.  If having your QR code in one location is good, having it in multiple spots easily accessible to be scanned is a fantastic idea.

Summary

When making your own QR codes, keep the following in mind:

  • Don’t put all your eggs in one basket: give your customers multiple chances to scan your QR code.
  • If possible, educate your customers on the benefits of QR codes and scanning apps.  If they are unfamiliar with QR codes and scanning apps, they will never scan your QR code.

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.  If you want to learn more about QR codes, check out my free e-book.



  • It is really a good QR code. There are more positives with it and very few low points. Good work by OnRamp Concierge. Its user & customer friendly QR code that can be easily viewed and scanned.

    • Thanks for the comment Craig. Have you ever used the OnRamp Concierge service? I’ve been happy with Enterprise Rent-A-Car every time I’ve rented a car from them. I’ll bet their service is first rate as well.