QR Code Reviews – Duncan Butterfly Yo-Yo

QR Code Reviews - Duncan Butterfly Yo-Yo Making effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

QR Code Reviews - Duncan Butterfly Yo-Yo - QR codeToday we look at a QR code found on a Duncan butterfly yo-yo.  I’ve spent many hours with a Duncan yo-yo in my hand trying to obey my will but alas, I could use more hours.  Practice, practice, practice…

Anyway, the QR code is located in the upper right of the product package, right there on the front.  There is no call-to-action or URL.

The encoded data is a URL: http://qr.flambeau.com/qr.php?id=4f9702a86acfd

QR Code Reviews - Duncan Butterfly Yo-Yo - iPhone screen

Overall rating: 1 out of 5

QR Code Reviews - Duncan Butterfly Yo-Yo - iPhone screen - Rating - 1 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is no call-to-action

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find, located on the front of the package near the top right

What happens when you scan the code?

  • You are taken to a page that can only be described as… blank.

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page could be mobile friendly but without any content, it’s hard to tell and really doesn’t matter

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded URL does not feature a redirect but it would not be that difficult to redirect if needed.

Does the action of the scan provide value to the customer?

  • The landing page is completely blank and therefore, pretty much completely useless.

What We Can Learn

Flambeau, Inc could use a bit of help with their QR code.  Measuring in at about 1 inch square, this QR code can be found on the front of the package in the upper right.  There is no call-to-action or URL listed.  That works out well because nothing much happens when you scan the code.  Unfortunate, really.

From a user perspective, the QR code is super easy to find.  There is nothing visually special about the code.  There is no call-to-action so you really don’t know what scanning will do for you.  When scanned, you are taken to a completely blank page.  Not to a page that doesn’t exist but to a completely blank page.  I even tried to modify the URL to reach some sort of content but… nothing.

How can we help Flambeau, Inc.?

Flambeau, Inc. need quite a bit of help with this QR code campaign. First off, the landing page issue must be fixed.  There should be no reason… ever…. that your visitor would be taken to a page that is blank, dead, or that doesn’t exist.  Not a good result.

Next, there really should be a call-to-action so the customer knows what will happen if they scan the QR code.  Without some reason to scan your QR code, most people won’t do it.  Give people something to do, like scan your code, to get a specific response, such as learn more about your product by watching a video.  Specific action that leads to a specific result.

Without seeing the landing page, we can only hope it is mobile friendly but since the other problems exist, I doubt we could be that lucky.

Summary

When making your own QR codes, keep the following in mind:

  • Above all else, a QR code must work.  If not, it is worse than useless.  Your QR code must work.  Period.  End of story.
  • Landing pages are vital to successful marketing.  If you can’t communicate the value of your product or company quickly and effectively, go back to the drawing board and get your message right.  Only then will your marketing and sales gain traction

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.