QR Code Reviews – DeWalt Right Angle Attachment

qr-code-review-dewalt-right-angle-attachmentMaking effective QR codes takes work.  To shortcut the amount of learning and work required, you can look at how others are using QR codes.  By using the best techniques you find and avoiding the worst problems, you can make your QR codes be the best they can be.

qr-code-review-dewalt-right-angle-attachment-qrToday we look at a QR code you can find on a right angle drill attachment from DeWalt.  Measuring in at about 1.5 inches, this QR code has a good call-to-action in three different languages but no URL.

For those of you have ever tried to run electrical wire or drill a hole in tight places, you can understand how a tool like this DeWalt Right Angle Attachment would help with a job like that.  There have been many times I’ve needed one of these myself.  It will even work with impact tools, a big plus for anyone working on cars or on hard material like concrete or tough wood.

If this looks like a tool you just have to add to your toolbox, click here to order from Amazonclick here to order from Amazon or check your local Lowes or Home Depot.  The right tool makes a job so much easier.

Enough about tools (I could talk about them for days…), let’s get back to the QR code.

The encoded data is a URL: http://mcode.stanleyblackanddecker.com?qrcodeid=14FAAB02-2902-4CBE-A68C-240AC93AE2DD

QR Code Reviews - DeWalt Right Angle Attachment - iPhone screen

QR Code Reviews - DeWalt Right Angle Attachment - iPhone in landscape

Overall rating: 5 out of 5

QR Code Reviews - DeWalt Right Angle Attachment - iPhone screen - Rating - 5 out of 5

7 Key Aspects to Great QR codes

Here are some important questions that all great QR codes need to answer:

Is there a good call-to-action near the QR code?

  • There is a great call-to-action below the QR code in three languages

What does the QR code look like (colors, design, etc)?

  • The QR code is the standard black elements on a white background.  It is very complex, encoding a long URL.

Is the QR code easy to find and incorporated into the overall design?

  • This QR code is easy to find, being located on the front bottom of the package.  Although it is not specifically incorporated into the overall design, it does not appear to be added as an afterthought.

What happens when you scan the code?

  • You are taken to a short YouTube video showing the product in use.

If a URL is encoded, is the landing page mobile friendly and designed well?

  • The landing page, being a YouTube video, is well designed and mobile friendly.

If a URL is encoded, does it utilize a redirect to help with future changes?

  • The encoded URL utilizes a redirect but is really, really long when it comes to QR codes.

Does the action of the scan provide value to the customer?

  • The YouTube video shows the different uses of the tool.  This information will help customers make a better, more informed purchase decision.

What We Can Learn

The QR code on this DeWalt Right Angle Attachment is a great use of adding value in a small space.  The code is easy to scan, measuring in at about 1.5 inches and includes a call-to-action in three different languages; English, Spanish, and French.  It is easy to find on the front of the package.  The encoded URL is crazy long but does feature the company name, Stanley Black & Decker.  When scanned, you are redirected to a YouTube video showing the product in action and features.

From a user perspective, the QR code is in a great spot on the front of the package.  For those people with scanning apps that show the encoded URL, they are presented with a really, really long link but one that at least looks legit with the words Stanley Black & Decker in the domain.  The landing page is a YouTube video that works with mobile devices in both landscape and portrait (although landscape does a better job).  The video talks about the features of the tool as it shows you the tool in action.  If you are trying to decide if this tool will work for your purposes, the video will help your decision.

How can we help Stanley Black & Decker?

This QR code campaign was executed very well.  The only suggestion for improvement could be to use a shorter redirect, resulting in a simpler QR code.  Of course, all the data contained in the encoded link may be specific to that packaging, where it is sold, when it was manufactured, etc.  Since the QR code is protected by the product packaging, there is little or no chance it would be damaged to the point it could not be decoded.


When making your own QR codes, keep the following in mind:

  • Video on a mobile device is almost always a good idea.  A short clip about your product showing it in use, the features, and benefits will go a long way toward helping customers make the decision to buy.
  • The more data you encode, the more complex and larger your QR code will be.  If there is a chance that your code will be damaged in some way, be sure to encode the least amount of data possible and use the highest error correction to help ensure your QR code will work when needed.

We are starting to see QR codes on a large variety of products.  I’ve seen them on a can of black eye peasbrake padssilicone spray, a box of doughnuts, plantain chips, and many more.  What products have you noticed with QR codes lately?

If you have questions about how to get started using QR codes in your business, how to use QR codes more effectively, or how fix a QR code issue, let me help.   If you want to learn more about QR codes, check out my free e-book.